Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
2% Neutral
97% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

87

Marketing Analytics

87

Marketing Operations Management

87

Social Media Marketing Management

85

Community Marketing Management

85

Multi Channel Integration

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

87

Breadth of Features

87

Ease of Data Integration

86

Availability and Quality of Training

86

Quality of Features

85

Ease of IT Administration

85

Usability and Intuitiveness

85

Ease of Customization

85

Product Strategy and Rate of Improvement

84

Vendor Support

83

HubSpot Marketing Hub Reviews

Ayot A.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is the most valuable when used as a tool for marketing in specific niches. This has effectively offered us the opportunity to develop targeted campaigns to our key accounts and record high level of response.

What is your favorite aspect of this product?

The email experience and email campaigns are without a doubt the best part of the HubSpot. As a Marketer, I love the ability to take advantage of the email signatures to create custom and targeted points of contact.

What recommendations would you give to someone considering this product?

Even though the tool can be quite daunting because of it's depth. It can help support us is so helpful. Definitly helpful to just send a quick note and get a response right away.

Pros

  • Trustworthy
  • Efficient Service
  • Client Friendly Policies
  • Transparent

Kennedy o.

  • Role: Operations
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2024

Fantastic product

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is its user-friendly interface and powerful automation tools. It's easy to set up workflows, manage campaigns, and track performance all in one place

What is your favorite aspect of this product?

HubSpot Marketing Hub is that it helps businesses attract, engage, and convert customers through great digital marketing tools. It also includes solutions for sales, customer service, and customer relationship management. It's a great CRM. I love marketing automation and social media management

What recommendations would you give to someone considering this product?

Easy integration support with 3rd party vendors and software's Excellent all in one platform for forms, opted in email campaigns, prospect tracking, and website analytics

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Carlos E.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Can attract new customers

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

With automated workflows for tasks, communications, and lead tracking, advanced automation saves time. Real-time data for campaign optimization and ROI measurement is provided by comprehensive reporting.

What is your favorite aspect of this product?

I'm drawn to HubSpot Marketing Hub. I can organize and run multi-channel campaigns using paid advertising, social media, and email integration. Create pop-ups, landing pages, and forms to attract potential customers.

What do you dislike most about this product?

Managing a large number of leads can slow down the system if it is not managed well.

What recommendations would you give to someone considering this product?

For search engine content optimization, blog administration, and report analytics, as well as for creating comprehensive reports on campaigns, site traffic, and return on investment, I suggest HubSpot Marketing Hub.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019