What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 90%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Content Authoring
Email Templates
Contact Database
Mobile Optimized
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Translation missing: en.product_page.ratings.score 9.1
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Website Analytics
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Siddhaarth S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2025
All in one powerful marketing solution
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
They stand out a a single source of marketing for both Marketing and Sales teams
What is your favorite aspect of this product?
The pipeline management and lead capturing and scoring features are excellent with a ton of integration features
What do you dislike most about this product?
Email automation features could be much better compared to other tools in the market
What recommendations would you give to someone considering this product?
Make use of integrations to get to full capability of the tool. For example you can use Zoominfo to enrich lead data
Pros
- Helps Innovate
- Enables Productivity
- Effective Service
- Caring
Stelios K.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Mar 2025
Really the only name in the game!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
-more features than any -very straightforward to use
What is your favorite aspect of this product?
-makes collaborating so easy with multiple team members
What do you dislike most about this product?
-some functions can be overly cumbersome
What recommendations would you give to someone considering this product?
-no matter the size of your business, even if you only need the marketing platform functions, it's totally worth it
Pros
- Reliable
- Unique Features
- Helps Innovate
- Continually Improving Product
Jeff M.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Mar 2025
Great for almost everything business related!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is easier to implement almost everything we do. Love the product!
What is your favorite aspect of this product?
Easibility and time-saving in almost every way. It keeps us on track!
What do you dislike most about this product?
The text messaging integration. Not very intuitive.
What recommendations would you give to someone considering this product?
Go for it! We use it almost every day. Works like a champ!
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Unique Features
