What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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96 Plan to Renew
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83 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 90%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Enables Productivity
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Haradhan D.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2021
HubSpot is best marketing system as per me
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is so user-friendly. I have never used anything like it,s very easy to use. For marketing purposes, the ability to properly attribute the source and quality of leads and follow them through the sales cycle. Hubspot helps us know what marketing activities are actually leading to closed deals. We also use their email builder and social media tools to automate these processes. All those things differentiate HubSpot from another similar marketing tool.
What is your favorite aspect of this product?
What I love about using Hubspot is that I get to create nurturing funnels that are automated. As a digital content specialist, it's very helpful for me to have everything I need in one platform. Schedulers, design tools (for email), and analytics are powerful and essential features that help me become more effective as a marketer. Hubspot helps us save a lot of time and focus on my other tasks.
What do you dislike most about this product?
Sometimes I feel like pieces of the system are somewhat disconnected and it's not always easy to get a snapshot of your data, cross-reference between data points, and drill down into information. Though I still think the Social feature needs some improvements since it doesn't allow some programs and publish Instagram stories (help us, @Instagram!). Just this small problem fetching with HubSpot.
What recommendations would you give to someone considering this product?
HubSpot is easy to use, and the content they create to help businesses and entrepreneurs is excellent. It is a tool that I recommend 100% since it has all the information integrated into one place. So I always recommended HubSpot to all.
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Jose R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2021
HubSpot Marketing Hub is relatively stable
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We coordinate lead capture, manage customer information, and can efficiently handle social media marketing. It has been excellent to acquire a good campaign service to strengthen the organization.
What is your favorite aspect of this product?
Marketing processes with amazing automations that streamline my sales. Plus, I can do a custom template search. Support is excellent; HubSpot Marketing Hub has operators that treat users well.
What do you dislike most about this product?
HubSpot Marketing Hub should improve the web version.
What recommendations would you give to someone considering this product?
I recommend HubSpot Marketing Hub for excellent marketing work. We can streamline processes with solid leads. Sales and campaigns have increased since its installation; it has a high efficiency that can help you realize exciting projects.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Xandria M.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted May 2021
Easy to use. Pricey but worth it!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Lots of features that are extremely useful.
What is your favorite aspect of this product?
Email marketing.
What do you dislike most about this product?
No, nothing comes to mind.
What recommendations would you give to someone considering this product?
I would absolutely recommend to anyone looking for email marketing and social media tracking services.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
