Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

Up 1
Since last award

97 Plan to Renew

83 Satisfaction of Cost Relative to Value

Down 1
Since last award


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
92%
Negotiation and Contract:
89%
Conflict Resolution:
92%
Strategy & Innovation:
90%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
2% Negative
4% Neutral
94% Positive

Pros

  • Respectful
  • Helps Innovate
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

86

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

83

Contact Database

83

Email Templates

83

Mobile Optimized

83

SPAM Compliance

83

Content Authoring

82

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Ease of Customization

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Philippe C.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

The best CRM for a SME

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's a CRM and a CMS at the same time. Perfect for a b2b business.

What is your favorite aspect of this product?

Once you capture email, you can see track and monitor every website interactions of your visitors.

What do you dislike most about this product?

They want you to use all their tools, so for the most part, you cannot export your data to use elsewhere. You have to use the webhooks they allow you to use, the way they want you to use it.

What recommendations would you give to someone considering this product?

Make sure you the plan you choose will allow you to do everything you want, because you may not be able to use some other tools if your data is in Hubspot.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Wesley A.

  • Role: Operations
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Apr 2021

A must have, but a little complex

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

When it's all configured, it works fantastically well.

What is your favorite aspect of this product?

Being able to manage and segment data in a variety of different ways.

What do you dislike most about this product?

It is a little complicated to get set up and the pricing structure is very confusing - always have to speak to sales, and endure a lengthy lecture on pricing just to find out it's too expensive.

What recommendations would you give to someone considering this product?

Give the free tier a try first and then build up from there.

Pros

  • Acts with Integrity
  • Reliable
  • Enables Productivity
  • Efficient Service

Samuel [SAM] J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2021

Simple yet powerful Marketing Platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot's features are very powerful. It is an all-in-one platform. Hubspot can be used in direct customer interactions [Website Chatting, Email Marketing], and, in Customer Relationship Management. HubSpot's free version includes CRM, Marketing Automation Tool, and Email Marketing Tool.

What is your favorite aspect of this product?

Its CRM. Hubspot's CRM is a fast, easy to use the database system. Adding customers to CRM is very easy. This can be done via Online Chatbots, Marketing Forms [ Email, Website]. Hubspot's CRM helps us to stay organized.

What do you dislike most about this product?

Hubspot's plans are very expensive.

What recommendations would you give to someone considering this product?

Hubspot is a powerful tool. Its CRM, Email Marketing Tool Free ChatBot, & Free Marketing Form, etc are very useful for people representing Small and Medium Scale Enterprises.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons

Visit our IT Critical Response Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171