What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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96 Plan to Renew
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83 Satisfaction of Cost Relative to Value
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Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 90%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Enables Productivity
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
- Role: Sales Marketing
- Industry: Transportation
- Involvement: End User of Application
Submitted May 2021
Great price point for email automation and CRM
Likeliness to Recommend
Pros
- Continually Improving Product
- Efficient Service
- Effective Service
- Caring
Cons
- Less Reliable
Philippe C.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted May 2021
The best CRM for a SME
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's a CRM and a CMS at the same time. Perfect for a b2b business.
What is your favorite aspect of this product?
Once you capture email, you can see track and monitor every website interactions of your visitors.
What do you dislike most about this product?
They want you to use all their tools, so for the most part, you cannot export your data to use elsewhere. You have to use the webhooks they allow you to use, the way they want you to use it.
What recommendations would you give to someone considering this product?
Make sure you the plan you choose will allow you to do everything you want, because you may not be able to use some other tools if your data is in Hubspot.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Wesley A.
- Role: Operations
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Apr 2021
A must have, but a little complex
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
When it's all configured, it works fantastically well.
What is your favorite aspect of this product?
Being able to manage and segment data in a variety of different ways.
What do you dislike most about this product?
It is a little complicated to get set up and the pricing structure is very confusing - always have to speak to sales, and endure a lengthy lecture on pricing just to find out it's too expensive.
What recommendations would you give to someone considering this product?
Give the free tier a try first and then build up from there.
Pros
- Acts with Integrity
- Reliable
- Enables Productivity
- Efficient Service
