What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
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A/B Testing
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HubSpot Marketing Hub Reviews
Ved Prakash J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Nice tool but could do better
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy to use features and its keeping things simple style
What is your favorite aspect of this product?
Email Marketing
What do you dislike most about this product?
Availability of features
What recommendations would you give to someone considering this product?
Have a demo first and ask for various integrations that would get along with the product
Pros
- Trustworthy
- Saves Time
- Respectful
- Client Friendly Policies
Ashkhan A.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Apr 2024
Best marketing tool for email marketing and lead g
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Different routing and navigation
What is your favorite aspect of this product?
Best User interface
What do you dislike most about this product?
Way of navigation and menus where struggling to reach particular menu
What recommendations would you give to someone considering this product?
Sure will recommend
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Effective Service
Christopher O.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Pricey, but if you use to the fullest worth it
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The integrated aspects of it are unmatched. Having your CRM connected to your marketing software is incredible for reporting and just an overall synced up business
What is your favorite aspect of this product?
Email automation through workflows is incredibly powerful, and if you plan things well you can sit back and just tweak content from time to time
What do you dislike most about this product?
The price is a lot and if you don't dedicate time to getting things set up and integrated you can spend a lot of money for less return
What recommendations would you give to someone considering this product?
Be ready to ditch many of your other systems. HubSpot works best when everything is aligned and connected across marketing, sales, and service.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
