What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 90%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Email Templates
Contact Database
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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Website Analytics
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A/B Testing
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HubSpot Marketing Hub Reviews
Dennis J.
- Role: Consultant
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2024
Free version is amazing already!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The free version for everything is just so great! You can literally grow with the software as you go!
What is your favorite aspect of this product?
The favorite aspect is that you can start for free.
What do you dislike most about this product?
The costs go way up when you actually grow a lot, but then there will also be more money coming in so it will become affordable.
What recommendations would you give to someone considering this product?
Start out with the free version and do a few of their courses, they are really helpful.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dev Jyoti ..
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2024
Do not Miss!!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub's combination of all-in-one functionality, user-friendly interface, inbound marketing methodology, CRM integration, and support resources sets it apart as a leading solution for modern marketers.
What is your favorite aspect of this product?
One of the standout features of HubSpot Marketing Hub is its all-in-one platform. I particularly appreciate how it consolidates various marketing tools and functionalities into a single, cohesive platform. This not only streamlines workflows but also promotes better collaboration and efficiency among marketing teams. Additionally, HubSpot's commitment to inbound marketing principles is another aspect I admire. The focus on attracting, engaging, and delighting customers through valuable content aligns well with modern marketing strategies and fosters genuine connections with the audience.
What do you dislike most about this product?
While HubSpot Marketing Hub offers a robust set of features, one aspect that could be improved is the pricing structure. Some users may find the cost of certain tiers prohibitive, especially for smaller businesses or those with limited budgets. Additionally, while HubSpot provides extensive educational resources, mastering the platform and implementing complex marketing strategies may still require a significant learning curve for some users.
What recommendations would you give to someone considering this product?
Utilize onboarding and training resources. Start with a clear marketing strategy. Explore all features available in the platform. Customize HubSpot to fit your specific needs. Measure and optimize your marketing efforts regularly. Stay updated with new features and updates from HubSpot.
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Rajul K.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Mar 2024
Automate your business
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is the best automation tool one can have. It tracks all traffic and provide leads in realtime that helps our businesses to reach heights.
What is your favorite aspect of this product?
Automatic cross functional operations is the best features.
What do you dislike most about this product?
Nothing like that till now.
What recommendations would you give to someone considering this product?
Get a free trial and start using the tool to know its best features.
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Performance Enhancing
