What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 90%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Email Templates
Contact Database
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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Website Analytics
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A/B Testing
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HubSpot Marketing Hub Reviews
Ashim M.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2024
And effective CRM tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The ease of usage and the effectiveness of it campaign performance.
What is your favorite aspect of this product?
Reach of the Campaigns to the target audience and the ease of Segmentation.
What do you dislike most about this product?
Can Hubspot offer better bundle of features within a reasonable price range.
What recommendations would you give to someone considering this product?
It is definitely worth trying out for the purpose of CRM. I could reconsider on the basis of cost factor that could be made a little better.
Pros
- Enables Productivity
- Fair
- Altruistic
- Helps Innovate
Courtney S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
Excellent marketing management tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
We now have more information about the customer journey, including the pages prospects turn before converting, thanks to HubSpot Marketing Hub. HubSpot Forms allows for cleaner automation and attribution logic. Additionally, we were able to switch from our previous social media platform to HubSpot.
What is your favorite aspect of this product?
I really enjoy using the Marketing Campaign area of HubSpot Marketing Hub to monitor metrics. My company can adjust its focus and resources based on the return on investment (ROI) we are seeing at any given time thanks to its comprehensive reporting capabilities. Customer service is easy to access and responds quickly. Not only do I use Hubspot every day, but I also love the training and education this CRM offers through Hubspot Academy.
What do you dislike most about this product?
It can be difficult to track marketing contacts in HubSpot Marketing because the monthly total is not "real-time." That said, it's great that HubSpot alerts you when you're almost at your limit.
What recommendations would you give to someone considering this product?
Its user interface is the crown jewel among its many features. Its user interface is up-to-date and intuitive, unlike its rivals AEM and Marketo. Their knowledge base and support are second to none.
Pros
- Helps Innovate
- Reliable
- Saves Time
- Transparent
Juli R.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
HubSpot is our complete marketing solution
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub has been a great help in setting up drip and trigger emails and general email automation. The fact that it integrates with my phone's calendar, billing, payment, and issue notification systems, as well as online chat and Facebook messages centralized within the app, is fantastic. Not having to keep track of where the contact first approached is a huge relief. The customer relationship management system and task manager also incorporate all of that.
What is your favorite aspect of this product?
HubSpot is the best platform I've used for email marketing and marketing campaigns. With built-in campaign object UTM builder, form and landing page analytics, attribution tracking, and more, it's easy to evaluate how well built-in campaigns are performing.
What do you dislike most about this product?
I would have preferred Marketing Hub to have the ability to prepare and publish material for social media. I currently can't afford the upgrade. It would save me more time and trouble with Meta if I could add that.
What recommendations would you give to someone considering this product?
By providing actionable recommendations at every stage, HubSport's solution simplifies the process of creating an effective web presence. Instructions, tips, FAQs, and links to other resources are provided in each area to help you understand how to improve your content for search engine optimization and the search engine results page (SERP).
Pros
- Continually Improving Product
- Reliable
- Efficient Service
- Saves Time
