What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 90%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Email Templates
Contact Database
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Translation missing: en.product_page.ratings.score 9.1
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Website Analytics
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Kathy H.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
HubSpot features robust marketing tools
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is now set up to handle most of the customer journey, starting with broad audience data and moving through leads, qualified prospects, contacts, and finally customers. It monitors all lead acquisition campaigns and helps organize a massive set of data into manageable lists that are subsequently imported into a project management platform.
What is your favorite aspect of this product?
One of my favorite email tracking tools is Sidekick, which is a legacy product from Hubspot. It has been helpful in gathering many requirements in one place. Some examples of these types of tools include social calendars and blog headline generators. Being able to stay protected on Hubspot's previous Sidekick has been a lifesaver for me when it comes to tracking which emails are engaging.
What do you dislike most about this product?
You have fantastic control as a user, but I think there may be some optimization to the number of clicks required to access the more advanced capabilities in the HubSpot Marketing Hub theme settings.
What recommendations would you give to someone considering this product?
Working as a team is easy with the help of HubSpot Marketing Hub. Thanks to its shared user interface, all of HubSpot Marketing Hub's capabilities are intuitive and easy to use. With the inbound marketing capabilities provided by HubSpot Marketing Hub, our company can better serve our clients by providing them with valuable information.
Pros
- Continually Improving Product
- Reliable
- Saves Time
- Respectful
Sam M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Great all-in-one product; could use improvement
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I think many of us in marketing consider HubSpot "the OG" marketing hub. You really can do SO much all in one platform, which is its biggest draw for me as an end-user/auditor. Owing to this, it makes cross-functional teams' lives so much easier. I can work on various projects for different departments all in one platform.
What is your favorite aspect of this product?
It's overall ease-of-use, however, this is sometimes impeded by the unengaging user interface. The more customizations you have, the more confusing everything gets. It's not the best at neatly (or intuitively) organizing information, especially on complex customer accounts.
What do you dislike most about this product?
There is a lot of customization to be had in HubSpot, but I feel like the customization features just aren't there. Really disappointed in the features for email marketing in particular. Because of this, I use an entirely different product for email marketing campaigns.
What recommendations would you give to someone considering this product?
If you're thinking to use this solely for email marketing, get a niche tool for that. If you need this to function as a CRM *and* marketing platform at the same time, in addition to maybe even several other projects like managing teams, contractors, etc. -- then this could really work well for you.
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Reliable
Jorge R.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: End User of Application
Submitted Jan 2024
Fantastic product!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Interesting different tools.
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
Anything, all is good.
What recommendations would you give to someone considering this product?
Just try it
Pros
- Includes Product Enhancements
- Helps Innovate
- Trustworthy
- Caring
Cons
- Less Performance Enhancing
- Less Efficient Service
- Leverages Incumbent Status
