What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Carolyn F W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2024
All-in-one marketing tools with Hubspot
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot has been an incredible resource in helping us scale our marketing efforts. Not only is the system easy to use, but the level of reporting is also advantageous. From MQL and SQL to Sales, our data points are connected through a series of integrations, allowing our funnel to run smoothly.
What is your favorite aspect of this product?
I really like how all the analytics, reports, automation, and dashboards are in one place. In my experience, small businesses often struggle to make informed decisions due to lack of tracking and tools. As a result, all of your measurements and dashboards are created manually, which can be time-consuming and error-prone.
What do you dislike most about this product?
For some smaller businesses, price is the only real drawback. Some teams have to search for free or unused marketing materials because their budgets are so tight. That said, the value of the marketing center is undeniable.
What recommendations would you give to someone considering this product?
I can streamline the process of tracking, analyzing, and making strategic decisions based on consumer behavior by connecting all my marketing resources in one place using Hubspot Marketing Hub. Additionally, it serves as a conduit for all my marketing efforts to reach the sales force.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Effective Service
Sam M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2024
Great all-in-one product; could use improvement
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I think many of us in marketing consider HubSpot "the OG" marketing hub. You really can do SO much all in one platform, which is its biggest draw for me as an end-user/auditor. Owing to this, it makes cross-functional teams' lives so much easier. I can work on various projects for different departments all in one platform.
What is your favorite aspect of this product?
It's overall ease-of-use, however, this is sometimes impeded by the unengaging user interface. The more customizations you have, the more confusing everything gets. It's not the best at neatly (or intuitively) organizing information, especially on complex customer accounts.
What do you dislike most about this product?
There is a lot of customization to be had in HubSpot, but I feel like the customization features just aren't there. Really disappointed in the features for email marketing in particular. Because of this, I use an entirely different product for email marketing campaigns.
What recommendations would you give to someone considering this product?
If you're thinking to use this solely for email marketing, get a niche tool for that. If you need this to function as a CRM *and* marketing platform at the same time, in addition to maybe even several other projects like managing teams, contractors, etc. -- then this could really work well for you.
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Reliable
Lauren F.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2024
This is a wonderful product, great courses!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its great to have access to a wide range of products
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
too much variation
What recommendations would you give to someone considering this product?
its great!
Pros
- Transparent
- Friendly Negotiation
- Security Protects
- Helps Innovate
