What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
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A/B Testing
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HubSpot Marketing Hub Reviews
Arzu C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Nov 2023
Great as a Hub.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
If you have every necessary tool under the hub, your marketing tools are almost ready.
What is your favorite aspect of this product?
I consider A/B test options in mail subjects are great enablers to increase CTR as well as open rates.
What do you dislike most about this product?
Connecting it to non-hubspot tools is very difficult to implement as a process.
What recommendations would you give to someone considering this product?
I'd recommend them to treat Hubspot as a package deal and benefit from every aspect of it.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Karan T.
- Role: Sales Marketing
- Industry: Communications
- Involvement: End User of Application
Submitted Nov 2023
9/10 marketers would suggest hubspot (probably)
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Intuitive, lot of integrations, lot of resources available
What is your favorite aspect of this product?
Making my work easier
What do you dislike most about this product?
There's nothing anyone can dislike about hubspot really, they are acing the game.
What recommendations would you give to someone considering this product?
Go for it, there's no downside really, it's free so you get to do a lot and learn a lot from this tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jorge R.
- Role: Sales Marketing
- Industry: Electronics
- Involvement: End User of Application
Submitted Jan 2024
Fantastic product!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Interesting different tools.
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
Anything, all is good.
What recommendations would you give to someone considering this product?
Just try it
Pros
- Includes Product Enhancements
- Helps Innovate
- Trustworthy
- Caring
Cons
- Less Performance Enhancing
- Less Efficient Service
- Leverages Incumbent Status
