What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Joel G.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Sep 2023
Amazing product, efficiency raising
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimisation
What do you dislike most about this product?
Can be quite expensive It has annual contracts – no early termination
What recommendations would you give to someone considering this product?
If you need a good database to marketing service, use this one!
Pros
- Reliable
- Efficient Service
- Performance Enhancing
- Unique Features
Cons
- Leverages Incumbent Status
Willis P.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2023
Features are awesome, Easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The HubSpot Marketing Hub has many plugins to integrate with third parties in a more efficient way than similar products
What is your favorite aspect of this product?
The surveying and polling system is my favorite, very intuitive and many formats to choose from to export collected data and metrics
What do you dislike most about this product?
SMS Marketing is a really good feature, but depends on the carrier downstream to deliver the messages with precision. There are regions well supported, but Latin America is still unreliable.
What recommendations would you give to someone considering this product?
Evaluate the target region you want to reach carefully and take advantage of the automation-triggering features included in this amazing product.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Ganesh S.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Sep 2023
User-friendly Marketing Hub
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is very easy & simple to use. Saves much time in tracking the leads
What is your favorite aspect of this product?
Lead tracking & Mobile App is very much likable
What do you dislike most about this product?
There is nothing to dislike
What recommendations would you give to someone considering this product?
Highly recommendable for it. Very easy & simple to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
