What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Charles M.
- Role: Information Technology
- Industry: Media
- Involvement: End User of Application
Submitted Sep 2023
HubSpot simplifies digital marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is truly a jack-of-all-trades. Incorporating social networking is just one feature of Hubspot which provides you with your work, as managing different social networking accounts is convenient. Planning social media posts is a big part of managing a social network and the technology makes it simple. The product is user-friendly in particular.
What is your favorite aspect of this product?
The ability to find and observe what candidates are doing at your site is by far the greatest. Not only can you get real-time information, but the information available in history is extraordinary. It makes it possible for you to use these numbers to shift your focus and achieve greater success in the endeavor you are undertaking.
What do you dislike most about this product?
Hubspot makes a great effort in putting together an overview of how to use their tools, however, it is often up to you to figure out how to use certain advanced skills/functions yourself. It would be helpful to have a little more knowledge. She must have a limited understanding of HTML to be able to make full use of Hubspot's blog and email address tools. Certain customization possibilities are left out that seem like additional simpletons.
What recommendations would you give to someone considering this product?
Hubspot aspires to make you successful, and this is evidenced by their training and customer support which is excellent. I have never encountered an unanswered question from their support group, who are all live people that you can call or email. The training Hubspot offers is not limited to a few workshops. On the contrary, they have complicated tests that require a pass. Hubspot makes it possible for you to keep track of most of the things you do, this helps you increase the number of possible customers.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features
Glenn W.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Sep 2023
Good app, onboarding could be better
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Integration with customer data
What is your favorite aspect of this product?
I like the integration with our website, forms and SEO
What do you dislike most about this product?
Onboarding was not well thought out and no linear plan was clear.
What recommendations would you give to someone considering this product?
Improve on onboarding process
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Respectful
Cons
- Less Effective Service
- Charges for Enhancements
- Less Efficient Service
Eduardo B.
- Role: Operations
- Industry: Healthcare
- Involvement: End User of Application
Submitted Sep 2023
Intuitive and inspiring
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is an intuitive CRM, and it is also very reliable, the workflows perform just as you would expect, unlike other CRMs
What is your favorite aspect of this product?
Workflows and reporting. And how fast it improves and implements new features.
What do you dislike most about this product?
Somehow it was very slow to run in my laptop browser, but this might have been a personal problem
What recommendations would you give to someone considering this product?
I believe Hubspot is a great option for everybody, no matter what size of company you are.
Pros
- Continually Improving Product
- Efficient Service
- Caring
- Respectful
