What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Clara E.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
HubSpot is a Marketing Automation industry leader
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In my opinion, no one has made the management of marketing automation more easy to use with the least amount of technical training needed than HubSpot. There will always be more customization and things you can't make platforms like these do that are highly specific to your unique business needs, but I think this platform does the best job of accommodating the broadest requirements.
What is your favorite aspect of this product?
Democratizing the process of automating your marketing tasks
What do you dislike most about this product?
There's always more customization and user-sharing capabilities that I would like
What recommendations would you give to someone considering this product?
Go for it. It streamlines your processes and allows many people across the organization to collaborate on Marketing pieces.
Pros
- Trustworthy
- Efficient Service
- Saves Time
- Client Friendly Policies
Syed Waqqas M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
Fantastic product!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I have worked on Mail Chimp and HubSpot offers a lot more than most email marketing tools.
What is your favorite aspect of this product?
The design process is extremely user-friendly.
What do you dislike most about this product?
Implementing new templates can be a lengthy process.
What recommendations would you give to someone considering this product?
Definitely use the A/B Testing features for emails.
Pros
- Helps Innovate
- Continually Improving Product
- Efficient Service
- Effective Service
Raven W.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Feb 2023
Really integrated, lots of tools within the hub
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is more integrated which makes reporting a lot easier as its all in the hub.
What is your favorite aspect of this product?
I like the spam testing is in the platform instead of using other elements and plain text is created automatically and not manual.
What do you dislike most about this product?
I think that it is so big it can be quite daunting sometimes, I don't think I use as much as I could.
What recommendations would you give to someone considering this product?
More onboarding
Pros
- Enables Productivity
- Friendly Negotiation
- Helps Innovate
- Continually Improving Product
