What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
Up
1
Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 91%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
Content Authoring
Dynamic Content
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Adam C.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2024
Rounded, safe, bounded
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot is a very rounded and safe environment for marketers to play in. It's a bit like when you go to the bowling alley and use the 'bump n bowl' for the kids - there's not a lot that can go wrong using this, which isn't the case for something heavy like Marketo.
What is your favorite aspect of this product?
Fast setup, easy to adapt to needs, quick to build out marketing and email programmes in.
What do you dislike most about this product?
The analytics just aren't configurable enough - you can have your data how HubSpot suggests it, or change your processes to match, but not the other way around.
What recommendations would you give to someone considering this product?
Consider if you're a large, complex enterprise type customer. If you are - then perhaps you need to spend the $ and get something more powerful, with someone in MOPS to back that up.
Pros
- Respectful
- Acts with Integrity
- Friendly Negotiation
- Reliable
Cons
- Commodity Features
Akinjola M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Nov 2024
Hubspot is a fantastic product and easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is very much easy to use compare to others. It is cost effective. It is more efficient.
What is your favorite aspect of this product?
Email Marketing and Market Segmentation
What do you dislike most about this product?
I honestly do not have any dislikes; however, I would appreciate it if the cost could be reviewed a little lower.
What recommendations would you give to someone considering this product?
I will encourage the person to give Hubspot a try. Because of its unequal functional properties.
Pros
- Trustworthy
- Efficient Service
- Respectful
- Client Friendly Policies
Saul H.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Vendor Management and Renewal
Submitted Nov 2024
Amazing service!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
I think the client service
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
The price is a little bit expensive
What recommendations would you give to someone considering this product?
No regrets
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Effective Service
