
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 90%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Email Templates
Contact Database
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 9.0
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Marketing Automation - B2B
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Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
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Website Analytics
Translation missing: en.product_page.ratings.score 8.9
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A/B Testing
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HubSpot Marketing Hub Reviews
Kennedy o.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2024
Fantastic product
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is its user-friendly interface and powerful automation tools. It's easy to set up workflows, manage campaigns, and track performance all in one place
What is your favorite aspect of this product?
HubSpot Marketing Hub is that it helps businesses attract, engage, and convert customers through great digital marketing tools. It also includes solutions for sales, customer service, and customer relationship management. It's a great CRM. I love marketing automation and social media management
What recommendations would you give to someone considering this product?
Easy integration support with 3rd party vendors and software's Excellent all in one platform for forms, opted in email campaigns, prospect tracking, and website analytics
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Sep 2024
Great, but expensive
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Respectful
- Security Protects
Cons
- Charges for Enhancements
- Less Friendly Negotiation
- Slower Product Innovation

Devashish K.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Sep 2024
Highly recommended easy to use
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
inbound marketing and best for email marketing intuitive ui automation scheduler
What is your favorite aspect of this product?
inbound marketing and best for email marketing intuitive ui automation scheduler
What do you dislike most about this product?
nothing as such found
What recommendations would you give to someone considering this product?
friendliness and optimization inbound marketing and best for email marketing
Pros
- Helps Innovate
- Reliable
- Effective Service
- Caring