What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Reyansh D.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2023
Hubspot A great marketing tool
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It has features that are lucid and clear in nature. Has lot of functions that can be integrated with various software
What is your favorite aspect of this product?
Email marketing
What do you dislike most about this product?
Notification and slow loading
What recommendations would you give to someone considering this product?
Need to use for atleast quater
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Teresa B.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2023
Everything in one place
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Everything is on one place -- my CRM, website, blog, email marketing, ads. All the parts work together to help my capture leads, nurture leads into clients and then closing the sale.
What is your favorite aspect of this product?
The marketing aspect and ease of use.
What do you dislike most about this product?
I would like to be able to store copies of business cards withing a contact file.
What recommendations would you give to someone considering this product?
If you want to manage leads and clients to market to them and stay in touch, this is the only program you will need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Robert H.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Jan 2023
Very user friendly and intuitive platform
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its an all in one environment for sales and marketing which makes it great for sales and marketing teams.
What is your favorite aspect of this product?
The software is fantastic and very easy to use once you have invested time in the online training and videos.
What do you dislike most about this product?
The cost model and transition from basic to pro and increase of marketing contacts.
What recommendations would you give to someone considering this product?
Fully identify exactly what you are looking to achieve from the product and consider the cost implications of growth in the platform, it is quite expensive.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Cons
- Charges for Enhancements
