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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Elsa H.

  • Role: Industry Specific Role
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2023

HubSpot Marketing Hub Is Affordable and Reliable

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The outstanding features of this marketing platform make it so unique and different from other similar platforms. It is a one-in-all tool that allows us to monitor our social media platforms and do other marketing activities at the same time.

What is your favorite aspect of this product?

HubSpot Marketing Hub allows us to reach many customers by automating our campaigns. I also like HubSpot Marketing Hub because of the reliability of the support department. It has improved our marketing operations drastically.

What do you dislike most about this product?

No complains at all when it comes to HubSpot Marketing Hub. HubSpot Marketing Hub has been perfect to us.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a perfect marketing software that will take your business to the next level. I highly recommend HubSpot Marketing Hub because it is so reliable.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Eileen C.

  • Role: Operations
  • Industry: Chemicals
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Powerful all-in-one marketing tool.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

I configured HubSpot to generate new leads for the firm by establishing multi-channel marketing campaigns, and then I utilized nurturing flows to nurture these leads and transform them into qualified leads for the sales team to pursue. It's convenient to have all of our contacts in one location. We are gradually synchronizing them and working through our tagging structure, but it will be exciting to watch how they engage with our products and services and to be able to give them meaningful and valuable marketing/communication content.

What is your favorite aspect of this product?

I adore the limitless flexibility and touch points available along the consumer experience. Marketing Hub's capabilities are extensive, but they are also simple to use and do not necessitate advanced technical or development expertise to grasp. Automation tools may assist you in identifying initiatives and nurturing them efficiently, allowing your team members to focus on more important tasks and better manage their time.

What do you dislike most about this product?

The price increase to Marketing Hub Pro is significant. This pricing barrier can be an issue for smaller firms that haven't gone through accelerator programs, since they require these tools to expand but can't necessarily afford to invest in them right immediately. I wish they had a lower starting fee for the first year.

What recommendations would you give to someone considering this product?

Before utilizing Marketing Hub, I recommend that you finish the HubSpot Academy training classes. The features are wide, and there is plenty to learn, yet the training resources make it extremely simple to grasp. Have an in-house Hubspot "expert" who can assist you on a daily basis and who truly understands the platforms; there are so many options, but you must know how to leverage them.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Christopher C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Dec 2022

So many capabilities tucked into this software

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is a highly-capable CRM and marketing automation platform in one interface.

What is your favorite aspect of this product?

New capabilities are constantly being rolled out. It's fun to see newly available updates each week.

What do you dislike most about this product?

It's frustrating how they've siloed sales documents from their normal file hosting section. I almost always want to traditionally host anything I've added as a sales document, so I need to upload and manage versions separately for this. Sales templates (emails) and marketing emails are a similar frustration. Two separate places to store emails.

What recommendations would you give to someone considering this product?

Chances are you'll be enticed to expand and upgrade into different Hubs and tiers of HubSpot given how well everything works together. Look at the potential alll-inclusive package and see if this is the direction you may eventually want to take. If you only need/want HubSpot for a CRM or only a marketing automation package, look elsewhere.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Reliable

Cons

  • Charges for Enhancements
  • Less Efficient Service
  • Less Effective Service

Most Popular HubSpot Marketing Hub Comparisons

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