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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Kirsty F.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Easy to use, precise campaign tuitions

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

CRM tool with built in marketing features - one stop shop. As oppose to other products which are a stand alone marketing tool

What is your favorite aspect of this product?

The ability to build out your campaigns and create sequences as part of the marketing

What do you dislike most about this product?

The format of the emails can be quite rigid

What recommendations would you give to someone considering this product?

Take your time to cleanse your data and use sequences as part of your campaigns. Once your campaigns have been delivered via email always take the time to go back and assess your click rates

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Helmut S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot Marketing Hub helps businesses grow.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot allows me to create a complete email marketing strategy (with one-time and automated emails) and segment my contacts for audiences. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website. Beyond making us generate new leads, it helps us easily communicate with our Sales teams, who now speak the same language as us.

What is your favorite aspect of this product?

Ability to create standard templates for our emails and landing pages. Planning of social networks and chatbot. Automation of workflows. Email marketing. Sales funnel management. Details about which campaigns worked and provided leads.

What do you dislike most about this product?

The contact, ticket, and deal data are not that connected (in a way that I can't get in a simple view).

What recommendations would you give to someone considering this product?

Hubspot is part of my routine as a sales manager. It helps me get the data I need to make strategic decisions, with the contact/ticket/deal view or even the report builder. It allows my operation to have a complex but complete marketing automation process and create the best segmentations to achieve all our goals.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Shawne P.

  • Role: Finance
  • Industry: Transportation
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2022

Outstanding application for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is an amazing and fantastic tool for email marketing that enables us to engage and interact with clients from different corners of the World. It makes it easy for us to market our brands online thus saving time. It is super easy and fast to implement, set up and get started with. I like how simple the dashboard is which makes it easy to learn and understand.

What is your favorite aspect of this product?

HubSpot Marketing Hub helps us to engage with clients from anywhere anytime. It is a brilliant and powerful email marketing tool that does not demand any training to use. It is highly customizable to suit our needs and the customer support team is readily available. Since we started using it, it has helped us to improve our sales processes thus increasing productivity.

What do you dislike most about this product?

I have not yet experienced any challenges while using HubSpot Marketing Hub so nothing to dislike about it.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub for email marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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