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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

83

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: C-Level
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Dec 2022

HubSpot - the perfect spot for your business

Likeliness to Recommend

7 /10

Pros

  • Reliable
  • Enables Productivity
  • Unique Features
  • Caring

Leandro Augusto N.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2022

HubSpot manages your networks and attracts more

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

In our advertising company we manage a myriad of different accounts for our clients and associates, through HubSpot Marketing Hub we can quickly and securely manage each of these, maintaining direct contact with customers and creating a very healthy collective trust for the company, each of our workers is associated with the tool to provide the best service and achieve better ranges of reach among customers.

What is your favorite aspect of this product?

The creation of publications in the tool is too simple, making the work much easier and keeping the business productivity at a high level, the calendar options are extremely helpful as we can make campaigns of several days previously planned on the same day automatically. It is possible to duplicate old publications that are still useful for our customers, keeping your customers close to your products and services.

What do you dislike most about this product?

After scheduling the publications and after a few minutes, we can not make an edit if there is any error, which leads to do all the work again and makes us lose a little time sometimes, so you have to be very careful about this. Sometimes the word processor of the tool presents failures that are certainly frustrating, since it is one of the main functions of the tool and it should work perfectly.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a fairly cost-effective option for all companies that need to stay active on social networks, allowing constant contact with customers and resulting in greater responsiveness and attracting potential new customers. The customer service is quite good and the truth is that the tool in question works quite well, managing to increase productivity in almost all companies that require their services.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Caring

Satyanarayen R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2022

Best CRM and Marketing tool for startup

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Very low learning curve Ease of use Good customer support team and reference materials Pre-built attractive campaign templates

What is your favorite aspect of this product?

Ease of Integration with other marketing intelligence tools Deliverability Pre-built sequence and dashboards

What do you dislike most about this product?

No integration with Linkedin

What recommendations would you give to someone considering this product?

Would definitely recommend it for startup and mid-market companies. Start with free version (free version itself comes with a lot of features)

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Unique Features

Most Popular HubSpot Marketing Hub Comparisons

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