What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceHubSpot Marketing Hub Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on HubSpot Marketing Hub.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
97 Plan to Renew
83 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 92%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 91%
- Strategy & Innovation:
- 90%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Helps Innovate
- Reliable
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Email Templates
Contact Database
Mobile Optimized
SPAM Compliance
Content Authoring
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Ease of Implementation
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
Translation missing: en.product_page.ratings.score 9.1
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2C
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Marketing Automation - B2B
Translation missing: en.product_page.ratings.score 9.0
View HubSpot Marketing Hub in this category (opens in a new tab)
Social Media Monitoring
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
Website Analytics
Translation missing: en.product_page.ratings.score 8.9
View HubSpot Marketing Hub in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.8
View HubSpot Marketing Hub in this category (opens in a new tab)
HubSpot Marketing Hub Reviews
Kyle G.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
Simple marketing and useful KPIs for our business
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It is a functional and easy-to-understand tool that you can use in your regular life. Lead capture, email marketing, form creation, landing page development, website integration, and many more automated processes and management functions are at your fingertips with this system.
What is your favorite aspect of this product?
One more thing I like is the reports and analysis. Key analytics across all channels and funnels are provided through the unified dashboard, making it easy to evaluate what's effective and what needs adjustments. To fully understand the performance of a campaign, it is important to use the configurable reporting features.
What do you dislike most about this product?
At one point, the social media planning tool only allowed us to schedule four articles per LinkedIn account and did not allow us to schedule GIFs. Still, Hubspot adds support for that feature as part of its daily improvements.
What recommendations would you give to someone considering this product?
I can stay on top of our marketing performance as a whole with the help of the data I collect through Marketing Hub. All of our digital advertising methods can be easily managed from one central location.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Efficient Service
Kaitlyn W.
- Role: Human Resources
- Industry: Media
- Involvement: End User of Application
Submitted Jan 2024
HubSpot has great ad management features
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
To organize and categorize prospects and to compose marketing emails, we rely on HubSpot. HubSpot is assisting us in consistently cleaning our database and sending them exceptional emails. We can easily identify what our audience likes and doesn't like with all of these reporting tools.
What is your favorite aspect of this product?
The simplicity of use and the ease of implementing HTML email templates are two of my favorite features. I really like how comprehensive Hubspot is; it allows me to handle everything from forms and landing pages to emails and automation. As a daily user, I can attest to how easy it is to interface with other platforms.
What do you dislike most about this product?
Some aspects might use some tweaking. But I appreciate that HubSpot is consistently developing new features and fixing bugs, and that their support staff is available whenever I need them.
What recommendations would you give to someone considering this product?
With its help, I can monitor campaign reactions with greater precision. An excellent resource for local companies. The best part of HubSpot is how well it connects with other applications. This allows us to have a complete picture of our clients and contacts.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Efficient Service
Lauren F.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jan 2024
This is a wonderful product, great courses!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its great to have access to a wide range of products
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
too much variation
What recommendations would you give to someone considering this product?
its great!
Pros
- Transparent
- Friendly Negotiation
- Security Protects
- Helps Innovate
