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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Rodolfo B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

What you need to launch marketing campaigns

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has everything marketing teams need to prove ROI, run automated campaigns at scale, and collaborate seamlessly. Campaigns are a growth driver for businesses. At HubSpot even the best campaign plans don't work if teams aren't in sync. Interacting with the audience through aligned marketing campaigns ensures you have one voice driving your customer journey. This also reduces friction and generates results that tie back to the goals most important to your business.

What is your favorite aspect of this product?

A fundamental part of analyzing our strategies both those that are successful and those that have not been so successful, as it has allowed us to have a rhythm within the Growth and Marketing area that is much more proactive, allows your team to be more fruitful and stay aligned with campaign and marketing management tools that facilitate teamwork in all phases, from planning to execution, has access to all your data in one place through clear, easy to configure and attractively designed reports.

What do you dislike most about this product?

Non-existent support, always connects you with vendors who say they can't help you when you click the support button, limitations with HubSpot reporting which, with other software, pricing could be more flexible.

What recommendations would you give to someone considering this product?

It makes it easy to view and share the most important business metrics and allows parties to make data-backed decisions. It's great because it backs up with your team without having to leave HubSpot or break the workflow, with integrated tasks and feedback. You can tag other teammates, assign tasks, format your comments, and view your conversations in an integrated collaboration dashboard within HubSpot. Combine web traffic with testing and adaptive to automatically optimize your website content for performance and conversion.

Pros

  • Enables Productivity
  • Unique Features
  • Respectful
  • Altruistic

Ferason M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

We make marketing management hassle-free

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is an excellent tool to carry all the marketing management smoothly, plus it has very useful features, such as creating a landing page for different promotions and campaigns that we launch. It also has a complete email marketing management, so we can monitor all customer behavior with our emails and optimize them to improve.

What is your favorite aspect of this product?

We can use this software to manage all the content of social networks, which makes it perfect, so we do not need any other software. It also allows us to perform a segmentation of potential customers, to efficiently target the campaigns we will launch. The tracking of visitors to our web pages is a tool that has helped us to improve the different sections of the page.

What do you dislike most about this product?

It can be an intimidating program thanks to its multiple functions and tools, so it requires not only previous knowledge in similar programs, but also time to understand it. It is also a bit expensive, so for small businesses it can be uphill to acquire it, although the many features it has, it is well worth the expense.

What recommendations would you give to someone considering this product?

It is the ideal program for a complete and effective marketing management, its tools and functions, allows us to know the failures we have at the time of creating the campaign, to improve and effectively increase sales. In addition to the fact that we can manage social networks through the same program, it makes it much more useful.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Synthia M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Hubspot necessary for our marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I am satisfied with HubSpot's overall contribution to our business processes. It has improved our online profile and given us a more in-depth comprehension of our prospects and customers. It's a helpful resource for pinpointing the specific topics and elements of your marketing materials that are responsible for attracting new visitors and generating sales leads.

What is your favorite aspect of this product?

All of our marketing demands are met by Hubspot. Hubspot enables us to centralize all of our Marketing tools, including bespoke landing sites, email processes, and social media, into a one, intuitive interface. Moreover, Hubspot provides an almost infinite number of optional add-ons. What would we do without it in Marketing?

What do you dislike most about this product?

HubSpot's price tag and the time it may take to see a return on investment are two major drawbacks. HubSpot is best appreciated as a tool for enhancing an established inbound marketing strategy. The value of HubSpot can be demonstrated with the aid of an effective SEO strategy.

What recommendations would you give to someone considering this product?

It does what we need it to, and we can quickly automate our marketing operations thanks to its APIs. We can also link our platforms for better contact management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons

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