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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Synthia M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Hubspot necessary for our marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I am satisfied with HubSpot's overall contribution to our business processes. It has improved our online profile and given us a more in-depth comprehension of our prospects and customers. It's a helpful resource for pinpointing the specific topics and elements of your marketing materials that are responsible for attracting new visitors and generating sales leads.

What is your favorite aspect of this product?

All of our marketing demands are met by Hubspot. Hubspot enables us to centralize all of our Marketing tools, including bespoke landing sites, email processes, and social media, into a one, intuitive interface. Moreover, Hubspot provides an almost infinite number of optional add-ons. What would we do without it in Marketing?

What do you dislike most about this product?

HubSpot's price tag and the time it may take to see a return on investment are two major drawbacks. HubSpot is best appreciated as a tool for enhancing an established inbound marketing strategy. The value of HubSpot can be demonstrated with the aid of an effective SEO strategy.

What recommendations would you give to someone considering this product?

It does what we need it to, and we can quickly automate our marketing operations thanks to its APIs. We can also link our platforms for better contact management.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Clarissa S.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot Marketing Hub Improved our business

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Support for Google AdWords is included in. Information collected using HubSpot forms may be easily sent to Google AdWords. If you're using Google Lead Forms in your Google Advertisements, you can easily connect them to Hubspot to start tracking leads from your ads.

What is your favorite aspect of this product?

The marketing automation solutions provided by Hubspot have been vital to our success. Because of the importance of sales and marketing collaboration, having everything in one place is crucial. Drip campaigns in the program enable the user to automate nearly any aspect of marketing.

What do you dislike most about this product?

One future improvement I'd like to see implemented is the ability to collaborate on email campaigns with several users (a la Google Drive). It's annoying when you've made changes to a draft and the person who has the email open in a tab closes it without preserving your work.

What recommendations would you give to someone considering this product?

Find platform experts to join your team. With this fantastic platform in place, getting started is a piece of cake. In short, I think you should try it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Dio (Dionisios) F.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

HubSpot is the best alternative in marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Finally, a CRM platform that is powerful and easy to use. Create enjoyable customer experiences. Have a great time doing it. It has all the tools and integrations you need for marketing, sales, content management and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together.

What is your favorite aspect of this product?

Marketing software to help you increase traffic, convert more visitors and run full inbound marketing campaigns at scale. Sales CRM software to help you get more detailed information about prospects, automate tasks you hate and close more deals faster, customer service to help you connect with customers, exceed expectations and turn them into advocates who grow your business.

What do you dislike most about this product?

Clunky technology to totally useless support, HubSpot has somehow tricked marketers into using a product and service that is infinitely inferior to much cheaper, effective and friendly competitors.

What recommendations would you give to someone considering this product?

Content management software that is flexible for marketers, powerful for developers, and gives customers a secure, personalized experience; syncs your applications, cleans and preserves customer data, and automates processes, so all your systems and teams work better together.

Pros

  • Continually Improving Product
  • Trustworthy
  • Inspires Innovation
  • Caring

Most Popular HubSpot Marketing Hub Comparisons

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