What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Otávio P.
- Role: Information Technology
- Industry: Finance
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2022
The best marketing automation plataform available
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its and has been the most easiest plataform to work on when your searching for improving your marketing campaigns goals and analytics. In my opinion, is the most fittable option if you need only or more control on the marketing side of your company. Easy workflow construction, easy self learning experience and a great cost.
What is your favorite aspect of this product?
For sure the workflows
What do you dislike most about this product?
Its integrations (or lack of) with the other clouds.
What recommendations would you give to someone considering this product?
Be sure to make a first ride test with some small campaigns to see if the workflows and options really fits your marketing operations
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Clarissa S.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2022
HubSpot Marketing Hub Improved our business
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Support for Google AdWords is included in. Information collected using HubSpot forms may be easily sent to Google AdWords. If you're using Google Lead Forms in your Google Advertisements, you can easily connect them to Hubspot to start tracking leads from your ads.
What is your favorite aspect of this product?
The marketing automation solutions provided by Hubspot have been vital to our success. Because of the importance of sales and marketing collaboration, having everything in one place is crucial. Drip campaigns in the program enable the user to automate nearly any aspect of marketing.
What do you dislike most about this product?
One future improvement I'd like to see implemented is the ability to collaborate on email campaigns with several users (a la Google Drive). It's annoying when you've made changes to a draft and the person who has the email open in a tab closes it without preserving your work.
What recommendations would you give to someone considering this product?
Find platform experts to join your team. With this fantastic platform in place, getting started is a piece of cake. In short, I think you should try it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dio (Dionisios) F.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2022
HubSpot is the best alternative in marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Finally, a CRM platform that is powerful and easy to use. Create enjoyable customer experiences. Have a great time doing it. It has all the tools and integrations you need for marketing, sales, content management and customer service. Each product in the platform is powerful on its own, but the real magic happens when you use them together.
What is your favorite aspect of this product?
Marketing software to help you increase traffic, convert more visitors and run full inbound marketing campaigns at scale. Sales CRM software to help you get more detailed information about prospects, automate tasks you hate and close more deals faster, customer service to help you connect with customers, exceed expectations and turn them into advocates who grow your business.
What do you dislike most about this product?
Clunky technology to totally useless support, HubSpot has somehow tricked marketers into using a product and service that is infinitely inferior to much cheaper, effective and friendly competitors.
What recommendations would you give to someone considering this product?
Content management software that is flexible for marketers, powerful for developers, and gives customers a secure, personalized experience; syncs your applications, cleans and preserves customer data, and automates processes, so all your systems and teams work better together.
Pros
- Continually Improving Product
- Trustworthy
- Inspires Innovation
- Caring
