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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

David H.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to use and great user interface

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Lost of function and user interface.

What is your favorite aspect of this product?

Our marketing team can manage all of our tasks, including blogs, landing pages, social media, and campaign tracking, using the Marketing Hub. Its tools are incredibly simple to use, and HubSpot's website is filled with a wealth of excellent learning resources.

What do you dislike most about this product?

HubSpot should offer additional choices for modifying UTMs and campaign tracking, in my opinion. For internal use, we modify our UTMs slightly, and HubSpot appears to replace the UTMs we employ if a campaign is tied to an email or landing page.

What recommendations would you give to someone considering this product?

Giving us a single platform where we can track and manage all of our marketing campaigns.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Olga Z.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Vendor Selection and Purchasing
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to use for all basic needs

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to get started and up and running quickly

What is your favorite aspect of this product?

Use friendly interface

What do you dislike most about this product?

Lack of manual integrations that can be made

What recommendations would you give to someone considering this product?

Consider the complexity of your analytics needs

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Trustworthy

Mahinour A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Amazing product but a bit pricey

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use and saves times

What is your favorite aspect of this product?

The fact that it's a all in one platform for all the team

What do you dislike most about this product?

It's pricing methods

What recommendations would you give to someone considering this product?

Check pricing carefullly as it gets expensive

Pros

  • Reliable
  • Performance Enhancing
  • Efficient Service
  • Inspires Innovation

Most Popular HubSpot Marketing Hub Comparisons

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