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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Dennis M.

  • Role: Sales Marketing
  • Industry: Insurance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

It has completely revolutionized our marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It combines so many features under one roof and is incredibly intuitive and easy to use

What is your favorite aspect of this product?

The ease of use and the ability to execute so many different tasks in one platform

What do you dislike most about this product?

Dealing with support can be hit or miss, also there are so many modules to add on that you sometimes will need to pay extra for a module just to use a single feature

What recommendations would you give to someone considering this product?

Speak with other users with similar use cases

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Renee J.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Excellent software for marketing."

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

This software is superior than competitors because it provides more useful features and has excellent support.

What is your favorite aspect of this product?

Email marketing, campaign automation, and customer relationship management (CRM) are just a few of the capabilities that can be found in HubSpot Marketing Hub, a digital marketing solution that unifies all the tools you need to generate effective marketing campaigns throughout your buyers' journeys. What I enjoy most about this program is that: - You don't need to be a skilled designer to develop good-looking CTAs (Calls-To-Action) that convert leads into purchases. To aid marketers in creating call-to-action (CTA) buttons for targeted content, the platform includes a CTAs builder.

What do you dislike most about this product?

It could be time-consuming and difficult to set up. In most cases, you'll need the assistance of a marketing firm or other Hubspot partner in order to get started.

What recommendations would you give to someone considering this product?

Full of useful features for any sort of advertising drive, this tool comes highly recommended from me.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Angela L.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Excellent platform that is simple to use."

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

The HubSpot Marketing Hub stands out from the competition because of its user-friendliness and extensive set of tools. One of HubSpot's many strengths is that the company regularly releases new versions of its software, allowing us to make rapid adjustments to our approach.

What is your favorite aspect of this product?

Email marketing, social media marketing, and the administration of contacts and mailing lists are all strong points for Hubspot. Particularly appealing to me are the processes, the flexibility to divide viewers into several groups, and the statistics.

What do you dislike most about this product?

A lot of the landing pages stink. There must be greater adaptability in the design. As an added downside, I also dislike how Hubspot social prevents me from tagging LinkedIn users and businesses.

What recommendations would you give to someone considering this product?

Because of its user-friendliness and fun interface, as well as its numerous useful functions for organizations of all kinds, particularly in the marketing and sales departments, I wholeheartedly endorse HubSpot Marketing Hub.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Most Popular HubSpot Marketing Hub Comparisons

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