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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Brian P.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Easy to Use Platform for Marketers "

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's different from other programs in that it's really simple to use, and it's also cheap.

What is your favorite aspect of this product?

When it comes to social media, email marketing, and contact/list management, Hubspot shines. The data, audience segmentation, and work processes are what impress me the most.

What do you dislike most about this product?

A lot of the landing pages stink. Flexibility in design is required. My main issue with Hubspot social is that I can't tag individuals or businesses on LinkedIn.

What recommendations would you give to someone considering this product?

I think the application is worth trying out because of how well it handles content analytics and scheduling. It's an indispensable tool that I rely on often for my job.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Tim T.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Good value

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

I haven't used its competitors however what I can attest to is the community that Hubspot has built around its software and its continued product development as not just sales and marketing platform, but an ERP. Its recent purchase of an industry-leading integration platform, now rebranded as HubSpot Datasync, added significant value to the platform. Currently, we are using another CRM which, due to IT infrastructure we would not stop using. At least with the possibility of integration via Datasync there's still a path to more data transparency, avoiding data silos that often make it difficult to leverage business insights.

What is your favorite aspect of this product?

ease of use

What do you dislike most about this product?

the discrepancy between how HubSpot and Google capture traffic analytics

What recommendations would you give to someone considering this product?

Take advantage of the community. There's alot to learn but they are great at setting you up for success.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Paul K.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Diverse options and integrations

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

It seamlessly integrates with email and allows for easy tracking of info

What is your favorite aspect of this product?

The organization it allows me

What do you dislike most about this product?

It feels invasive and that I'm being spied on

What recommendations would you give to someone considering this product?

Do lots of research comparing this to competitors.

Pros

  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Cons

  • Less Friendly Negotiation

Most Popular HubSpot Marketing Hub Comparisons

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