What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Eva J.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Everything you need for your Marketing department.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
In terms of feature offerings and capabilities, the HubSpot Marketing Hub is pretty solid. Give new team members access to great online training and support tools. It allows our staff to do everything at once, like blogging, creating landing sites, using social media, and tracking campaigns. Since the app's user interface is clear and easy to understand, I can often find solutions on my own.
What is your favorite aspect of this product?
I like HubSpot Marketing Hub because it gives us sales automation, email, and custom email sequences. Customer relationship management. Lead and contact management. Follow-up of activities/Management of stages of agreements. Keeps members more engaged.
What do you dislike most about this product?
Templates are difficult to modify and reports are limited. Landing pages are limited in terms of design.
What recommendations would you give to someone considering this product?
I recommend HubSpot Marketing Hub because it has a wide variety of capabilities, which extend far beyond a common email marketing platform. It's a great tool to keep track of all the activities of our teams when it comes to creating and implementing marketing verticals for inbound and outbound leads. The best is very easy to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Huimin T.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
To make an automatic series of emails.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
You can create pop-up forms for special offers and collect additional registration information using the lead flow capability. To create an automated email sequence, you can select from a wide range of triggers. It allows you to view all contact interaction details in one location, with the ability to project similar customer data to a CRM solution. Numerous criteria, including geographic location, registration date, last activity date, and customer lifecycle stage, can be used to filter contacts.
What is your favorite aspect of this product?
I like HubSpot Marketing Hub because it allows me to track the success of each of our activities in detail. To make them more consistent with your brand, you can modify and add new content blocks. Using the email editor, I can modify the layout of each one and add various content blocks, graphics, buttons, and social sharing options. Along with your name, address and other identifying information, you can include business details such as your company name and industry in the email.
What do you dislike most about this product?
Although the procedure can be streamlined, the templates are not easy to change. There may still be room for improvement in email reporting. Unlike a solo email, the learning curve is naturally steeper, there are more features and things to learn about marketing strategy.
What recommendations would you give to someone considering this product?
I highly recommend for your business email marketing; HubSpot Marketing Hub offers comprehensive performance data. You can compare the effectiveness of your email efforts to your other marketing initiatives on platforms like social media and compensated display ads.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jeff B.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Sep 2022
Hubspot is world class for account based marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
The content library that they have is superior and the CRM is top notch
What is your favorite aspect of this product?
The integration with the mailing clients and other marketing tools
What do you dislike most about this product?
Some of the automation features are expensive to access for small business
What recommendations would you give to someone considering this product?
Definitely utilize the CRM to start and grow into the advanced features
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Respectful