Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Eva J.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Everything you need for your Marketing department.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In terms of feature offerings and capabilities, the HubSpot Marketing Hub is pretty solid. Give new team members access to great online training and support tools. It allows our staff to do everything at once, like blogging, creating landing sites, using social media, and tracking campaigns. Since the app's user interface is clear and easy to understand, I can often find solutions on my own.

What is your favorite aspect of this product?

I like HubSpot Marketing Hub because it gives us sales automation, email, and custom email sequences. Customer relationship management. Lead and contact management. Follow-up of activities/Management of stages of agreements. Keeps members more engaged.

What do you dislike most about this product?

Templates are difficult to modify and reports are limited. Landing pages are limited in terms of design.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub because it has a wide variety of capabilities, which extend far beyond a common email marketing platform. It's a great tool to keep track of all the activities of our teams when it comes to creating and implementing marketing verticals for inbound and outbound leads. The best is very easy to use.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Huimin T.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

To make an automatic series of emails.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can create pop-up forms for special offers and collect additional registration information using the lead flow capability. To create an automated email sequence, you can select from a wide range of triggers. It allows you to view all contact interaction details in one location, with the ability to project similar customer data to a CRM solution. Numerous criteria, including geographic location, registration date, last activity date, and customer lifecycle stage, can be used to filter contacts.

What is your favorite aspect of this product?

I like HubSpot Marketing Hub because it allows me to track the success of each of our activities in detail. To make them more consistent with your brand, you can modify and add new content blocks. Using the email editor, I can modify the layout of each one and add various content blocks, graphics, buttons, and social sharing options. Along with your name, address and other identifying information, you can include business details such as your company name and industry in the email.

What do you dislike most about this product?

Although the procedure can be streamlined, the templates are not easy to change. There may still be room for improvement in email reporting. Unlike a solo email, the learning curve is naturally steeper, there are more features and things to learn about marketing strategy.

What recommendations would you give to someone considering this product?

I highly recommend for your business email marketing; HubSpot Marketing Hub offers comprehensive performance data. You can compare the effectiveness of your email efforts to your other marketing initiatives on platforms like social media and compensated display ads.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jeff B.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Hubspot is world class for account based marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The content library that they have is superior and the CRM is top notch

What is your favorite aspect of this product?

The integration with the mailing clients and other marketing tools

What do you dislike most about this product?

Some of the automation features are expensive to access for small business

What recommendations would you give to someone considering this product?

Definitely utilize the CRM to start and grow into the advanced features

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Respectful

Most Popular HubSpot Marketing Hub Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019