Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Dario A.

  • Role: C-Level
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

Easy to use with a lot of funcionality

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to Use and a lot of funcionalyty We also use contact form that allow us to di lead gen

What is your favorite aspect of this product?

Form for lead gen

What do you dislike most about this product?

Nothing we like everything Maybe could be useful have recording like hotjar

What recommendations would you give to someone considering this product?

Best in class

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Effective Service

Nitish K.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Aug 2022

All-in-one CRM Software

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can create different kind of sale, marketing campaigns along with planning activities for improving your customer experience. The tool is friendly and simple to use with a tons of features embedded within it. It can help in generating leads and offers valuable interventions which one make in campaigns to improve the efficacy.

What is your favorite aspect of this product?

I love the feature to set up automated marketing campaigns and it works like a charm.

What do you dislike most about this product?

Towards the beginning, one may feel overwhelmed by the sheer amount of features available on the platform but they have come up with helpful training materials in recent times which is helpful to begin one's journey on HubSpot.

What recommendations would you give to someone considering this product?

If you are looking for a comprehensive CRM tool which you can start using without subscribing, HubSpot is the tool to go for. Later, you can choose to upgrade to a Pro subscription.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Svetla M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Everything for marketing automation

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Many marketing tools integrated in one, ease of use, multitude of features, awesome support

What is your favorite aspect of this product?

The marketing automation workflows are great - very easy to set up, awesome analytics

What do you dislike most about this product?

A bit pricey for startups

What recommendations would you give to someone considering this product?

To start with the free CRM edition and use it as much as possible, then convert to paid when there are more leads in the database

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019