Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Agatka J.

  • Role: Industry Specific Role
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Hubspot Marketing Hub – All-in-one Tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is simple, easy and user-friendly platform. Users’ do not need to learn to operate it. The functionalities, graphic user interface and layout is flexible and reliable. It gives users’ certificates if they are learning from this platform. One unique feature this platform contains the automatic recording option for the users’. This benefits the users’ greatly because every time they want the recordings of their purchases and work. It offers them ease to have information and recordings all at once.

What is your favorite aspect of this product?

It allows users’ to have all the information of their clients’ including their phone number, address and name. It allows them to manage sales and marketing development and processes. It allows users’ to register with other sites like Facebook and Gmail. Users’ can check the task status of work or project by just going online.

What do you dislike most about this product?

The blocking feature of this platform does not perform the actual work. It does not viewing work rather it prevents them from interacting. Many of the emails fall under the folder of spam and users’ have no idea about them. The cost of this platform is slightly higher than other applications.

What recommendations would you give to someone considering this product?

The blocking feature should be improved and it should meet the users’ requirements. The support system should response frequently. The email notifications should be fast. The cost should be a little low for user convenience.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Steve H.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Great Marketing Tools

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

There are so many offerings in Hubspot - great ways to integrate marketing, sales, communications and records.

What is your favorite aspect of this product?

The central location for team members to track sales projects and data

What do you dislike most about this product?

Tough to learn all the features if you are a small business.

What recommendations would you give to someone considering this product?

Have 1 central owner of the system that can teach others.

Pros

  • Helps Innovate
  • Unique Features
  • Effective Service
  • Acts with Integrity

Cons

  • Less Inspiring

Alex D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

HubSpot Marketing Hub - a great Marketing Platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub offers very easy automation customization. One can customize HubSpot according to their needs. Emails can be sent to every person individually, and the recipients don't have to worry about replying to multiple people by replying to that email. The file manager feature allows our team to have a library of items that we regularly need. The user interface of HubSpot Marketing Hub is very simple and easy to use. The workflow tools are great and they allow us to work smarter rather than harder.

What is your favorite aspect of this product?

HubSpot is a very affordable CRM. I can remain in touch with all of my team members without having to send individual emails to every one of them. I don’t have to tag each team member separately. Automated workflows can be created, and lists can be imported. It allows us to observe the engagement in our database. Cross-functionality that it provides, helps our Business Development and Sales Team to stay connected. HubSpot marketing hub has provided us with everything in a single place.

What do you dislike most about this product?

The CTAs displeased me initially. Upon creating an email, I was not able to convert an automated email to a normal one-off email. This feature is seriously lacking. Moreover, the HubSpot marketing hub also lacks a dashboard for checking the performance of marketing emails. It is difficult to export data about the effectiveness of marketing campaigns. The CMS is a little bit difficult to use as it demands knowledge about web development. Some actions are not available for workflows, and this makes the process more cumbersome.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is a great tool if you want to excel in marketing. You can easily get used to the basics. Over time, you would be able to improve, and you would find it the most delightful tool to be used. All of your problems related to marketing will vanish in the thin air and your efficiency will increase manifold.

Pros

  • Reliable
  • Performance Enhancing
  • Efficient Service
  • Respectful

Most Popular HubSpot Marketing Hub Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019