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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Lena joi J.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

A well-known marketing application.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

As an inbound sales organization, our company depends on HubSpot for many of our activities, across the whole organization. It solves the matter of having multiple software system programs by consolidating all of them into one. My marketing team uses HubSpot to nurture and track inbound leads and so push them to the sales team. It’s nice as a result of it helps us have everything together, therefore growing our business. I might positively suggest HubSpot.

What is your favorite aspect of this product?

I can transfer necessary info to all of my contacts at once, however, the emails don’t seem to be “group” emails. Each person gets a personal email so they are not having to stress about sending a response to two hundred people. The emails seem like they’re only to that particular person, making them feel like they are important. (Not that they aren’t important by any means) It simply makes it additional personal. This can be one of the foremost valuable tools I use, and I use it each DAY!

What do you dislike most about this product?

There extremely isn’t much I don’t like. It’s straightforward to use, very useful and there are numerous different ways that you just will use it. I can’t consider something negative about the program at all.

What recommendations would you give to someone considering this product?

The customization and simple automation. You’ll extremely personalize HubSpot to suit your workflows. It’s versatile and the fact that it doesn’t need an admin to run it is great! The sole reason I didn’t put a ten is I want the coverage feature to be a little lackluster as compared to different software systems I’ve used (i.e. Salesforce), however, it gets the task done! Would 100 percent suggest Hubspot CRM! The automation is simple to make yourself and the customization is amazing. Impressed.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Saves Time

Rafael C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2022

Fantastic software but need to be full understood

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is a very assessable and complete software. You probably will find similar but not so complete as Hubspot.

What is your favorite aspect of this product?

It’s very intuitive, easy to use and complete software

What do you dislike most about this product?

It’s not very updated as it would have to be related with social media posting and management.

What recommendations would you give to someone considering this product?

Make a good implementation and learn the best practices to get the most of the software for each team.

Pros

  • Appreciates Incumbent Status
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Pooja K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Disrespectful customer service but great features

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to use and lots of training material online

What is your favorite aspect of this product?

Running A/B tests to optimize campaign performance

What do you dislike most about this product?

Customer service is apathetic, rude, and responds with a mocking tone to customers over the phone. They are also slow to respond and unhelpful over email.

What recommendations would you give to someone considering this product?

This product has some great features for email marketing and marketing automation. The downside to consider is that customer service will not provide any real support.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Security Protects

Cons

  • Less Efficient Service
  • Less Caring
  • Less Respectful

Most Popular HubSpot Marketing Hub Comparisons

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