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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Geoffrey M.

  • Role: Operations
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Excellent software easy to implement

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

In our business, we use email marketing in conjunction with social media marketing, and we report and analyze the data to better understand the group's requirements and desires. We are able to successfully conduct inbound marketing initiatives using HubSpot to keep our company front of mind. We can segment customers depending on where they came from and create marketing strategies for them based on their attributes. This assists us in determining what message we should send them.

What is your favorite aspect of this product?

HubSpot Marketing Hub is an all-in-one program that offers users a variety of capabilities such as dynamic content, triggered drip sequences, lead nurturing, dashboards, customized features, and access to the complete API. Hubspot may be configured to communicate with a variety of different applications and websites in order to collect consumer insights, offers, and other information needed to target marketing appropriately. Once the drips are in place, all we have to do is sit back and watch the strong motor do its thing. Reports are excellent for predicting and future planning.

What do you dislike most about this product?

When the customer list becomes large enough, the expenses of opening new accounts to collect tons more emails become prohibitively expensive. There is also a restriction on the number of reports in the reporting dashboard, which disappoints certain customers, such as myself, who wish to have several reports in the reporting dashboard, and this is not an advantage over its competitors.

What recommendations would you give to someone considering this product?

If you like working on reports and evaluating them, HubSpot is the perfect place to start. It is an all-in-one platform that will undoubtedly suit your CRM requirements. Take advantage of early-on support, which should help most people get started. There are several tools that integrate with Hubspot to assist you determine the optimal time to send customized emails to each individual consumer based on their history.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Bilal A.

  • Role: Operations
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Fantastic Product

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot marketing is a tool that enables us to use automated marketing campaign's..

What is your favorite aspect of this product?

My favorite aspect of the tools are its automated marketing campaign's, live chats and that it is completely customizable.

What do you dislike most about this product?

The reporting mechanism is pretty basic, reporting structures can be improved.

What recommendations would you give to someone considering this product?

This product will set fit best for small business groups looking to expand their network through these marketing campaigns.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Caring

Toni W.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

Forever improving to meet todays marketer & sales

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of implementation, operation, and execution on the HubSpot platform are second to none. This essential tool is for today's and future sales and marketers, aligning both departments together seamlessly and effortlessly.

What is your favorite aspect of this product?

Free tools is a big element for marketers for sourcing inspirations and enables marketers to visit Hubspot as a main place for marketing tips and tools!

What do you dislike most about this product?

I would like to see free trials for basic users so they can experience what and how the extra features can benefit them.

What recommendations would you give to someone considering this product?

I would highly recommend Hubspot for sales and marketers because they have the necessary features, tools and tips that you would want all in one place - needless to say, a brand that you can trust!

Pros

  • Saves Time
  • Reliable
  • Performance Enhancing
  • Enables Productivity

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