Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Rosemarie P.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Options to build connections with the target audie

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub excels at: The reporting and monitoring procedure can be simplified. Email management, contract lifecycle management and advanced data analysis are significant and useful skills of this tool. You can design landing sites, contact forms, and customer tracking and monitoring systems. You can start collecting leads using the available options.

What is your favorite aspect of this product?

For activity tracking and deal stage management, I like HubSpot Marketing Hub. You can receive a database of consumers and real-time information on the performance of your marketing strategies. Processes related to sales, marketing and other services can be automated. This platform can be connected to your website as well as social networking sites: Facebook, Instagram, Twitter and LinkedIn.

What do you dislike most about this product?

Data in email workflows is often scattered and difficult to locate. It can be challenging to keep up with new features and changes because the HubSpot Marketing Hub is frequently reset.

What recommendations would you give to someone considering this product?

To create a complete content plan and post content to your blog, I suggest using the HubSpot Marketing Hub. To promote the landing pages, you have created. Live chat allows you to communicate with website visitors. To reach as many potential customers as possible, you can incorporate PPC and social media components into your content.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Charles J. W.

  • Role: Operations
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great marketing automation tool.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Creation of customer lists and automation of email campaigns for them. This used to be done manually before. Now everything is automated. The best thing is that I can also easily train someone to take over if I'm not around. We have found that we can fully integrate our social media/email/advertising/CRM and website into one easy to use experience. We've also been able to integrate with ZoomInfo for even easier access to keep our database clean.

What is your favorite aspect of this product?

The granularity of the analytics we receive in our emails and social media postings appeals to me. The nicest thing about HubSpot is its simplicity and design, as well as the training offered at all stages. The platform is meant for novices first and foremost, thus it is quite simple to grasp. There is also a vast community of like-minded users who are always eager to assist. I've tried a variety of CRM and automation solutions, from entry-level to enterprise-level, and they all have advantages and disadvantages. But I haven't seen any other program provide the amount of support that Hubspot does.

What do you dislike most about this product?

I dislike how difficult it is to find an overall metric for a campaign. I enjoy the degree of granularity at which links were visited, but I wish there was also a higher level measure. I'd also want to see the campaigns grouped and linked to processes. It is also costly if you begin using it for full functions. When you start utilizing the tools and grow reliant on them, you start looking into more plugins. Plugins may be highly pricey unless you can reach an arrangement with the supplier.

What recommendations would you give to someone considering this product?

I like HubSpot since it has so many capabilities that allow you to view everything in one place. This is an excellent tool for establishing email campaigns, automating communication, and creating landing sites, among other things.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Paul W.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"Marketing Automation All-In-One"

Likeliness to Recommend

7 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub differs from other programs in that it has many interesting and much-needed features.

What is your favorite aspect of this product?

Because I use Hubspot Marketing Hub, I can do the vast majority of my professional responsibilities from a single place, which is quite handy. I seldom need to leave Hubspot in order to get my work done, whether it's generating reports and analytics, sending out marketing emails, or setting up automated procedures.

What do you dislike most about this product?

I think it would be helpful if Hubspot gave team members the ability to approve and comment on elements such as scheduling social media. Loomly had to be purchased since Hubspot does not already provide that capability, and it was essential to have it.

What recommendations would you give to someone considering this product?

If you use HubSpot, you will have a much more pleasurable experience overall.

Pros

  • Efficient Service
  • Effective Service
  • Inspires Innovation
  • Saves Time

Most Popular HubSpot Marketing Hub Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019