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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Luna K.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jun 2022

User-friendly, well-organized, and helpful.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot Marketing Hub is useful. Our business is managed from a single interface. We used it to send emails, create landing pages, and conduct marketing. Reporting's ability to create detailed funnels, sales analytics, and performance benchmarks helps teams make good decisions. In general, it's a delightful experience. Everything is so straightforward, which I appreciate. So many things have made it unique, and I hope that more options will be available in the future.

What is your favorite aspect of this product?

Hubspot Marketing Hub is a very user-friendly and approachable platform. Visualizing our metrics across all digital touchpoints has helped us. It's great that it integrates with the rest of my tech stack, making for a more seamless experience. Excellent work has been done on the automation and creation of lists that are based on activities and user profiles. And it's easier to manage a team when there are groups. Its ability to create folders is beneficial in keeping things organized.

What do you dislike most about this product?

In some ways, I find the report hard to understand. Data slicing is limited. Inboxes and blogs are selective. A basic understanding of HTML will allow us to correct any formatting or style issues. I want more detailed tutorials on this platform.

What recommendations would you give to someone considering this product?

Hubspot Marketing Hub is a superb platform that enables our business to streamline marketing operations, and it offers the capability to businesses. Because it produces and it is well-suited for us. So far, we've learned a lot and improved our performance through Hubspot. I would highly recommend it, particularly to SMBs.

Pros

  • Saves Time
  • Acts with Integrity
  • Helps Innovate
  • Continually Improving Product

Nina A.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

"The top CRM solution for sales and marketing"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is easier to use than other programs.

What is your favorite aspect of this product?

It's all about automating. Working alone, I rely heavily on tools like Workflows, email and social media schedulers, and meeting connections. The CMS add-on has also been updated to make it so simple to construct web pages for someone who has ZERO expertise.

What do you dislike most about this product?

The use of email marketing is proving to be a bit of a challenge. Unengaged contacts often do not get critical emails, and this is something we see all the time. Although I'm aware of re-engagement tactics (and we want to investigate them), it would be fantastic if Marketing Pro already had re-engagement features.

What recommendations would you give to someone considering this product?

The HubSpot Marketing Hub is a great tool to make good use of. No other product on the market is as user-friendly, simple to use and rapid loading and updating as this one. Nothing comes close to HubSpot.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

Clovis G.

  • Role: Operations
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Efficient tool easy to implement and use.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The first is to automate the process between the various hubs offered. Second, the ability to monitor and analyze user / customer behavior from first contact to last contact, our emails look much better and we know exactly who has a direct impact on our sales, our communications are more consistent and account managers are better prepared to make certain strategic decisions.

What is your favorite aspect of this product?

Ease of use, first-rate assistance, and a robust collection of tools that support all aspects of our sales process. HubSpot Marketing Hub delivers robust insights that enable our sales team to adapt their actions while being responsive and proactive to how our activities were received. The ability to link each phase of the buyer's journey in a single tool, evaluate it, and so improve your customer's experience throughout the process.

What do you dislike most about this product?

The full stack solution is rather expensive, and every year they remove things that were included in certain basic plans and want to charge you a premium level membership for those services in the future. I believe that having greater price freedom while using the system would be advantageous for smaller enterprises and for-profit startups. Many choices would be incredibly valuable during the expansion period, but many businesses would be unable to employ them due to financial constraints.

What recommendations would you give to someone considering this product?

Despite being an industry standard, HubSpot Marketing may not be suitable for everybody. Do your homework before committing because switching platforms might be tough after you've begun. If you're unsure about purchasing the full tool set, start with the sales or marleting center and work your way up from there.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Most Popular HubSpot Marketing Hub Comparisons

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