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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Taylor W.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Great for managing social media

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a program that has a good price and good functionalities, much better than other programs.

What is your favorite aspect of this product?

In order to manage most enterprises, it's essential for me to use HubSpot Marketing Hub. This includes everything from the website to webforms and emails to social media management. It also includes processes to automate key parts of my company. To top it all off, that's only for Marketing Hub's customers. That's not even mentioning Service or Sales Hub.

What do you dislike most about this product?

In addition to the high price, there's a huge platform, making it easy to get lost. In the Community and Ideas forums, HubSpot devotes a lot of time to discussing new features for the platform.

What recommendations would you give to someone considering this product?

You'll have to justify the first investment, but once you've made the decision, you won't look back. After a while, you'll begin to realize all of the locations where HubSpot's capabilities may replace those of your current platforms.

Pros

  • Reliable
  • Unique Features
  • Efficient Service
  • Effective Service

Ivan B.

  • Role: Consultant
  • Industry: Education
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Jun 2022

fantastic product!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Integration with other platforms and HubSpot Academy

What is your favorite aspect of this product?

HubSpot Academy

What do you dislike most about this product?

speed of adaptation

What recommendations would you give to someone considering this product?

Use the support of the Hubspot team as well as the academy

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Marc C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Powerful tool for marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Whether it's for email marketing, social campaigns, or SEO results, HubSpot allows me to monitor critical metrics in one convenient location. Instead of needing to monitor many platforms for statistics, it serves as a one-stop shop, allowing us to more simply combine the plan for various marketing channels. We're becoming better at determining who we're reaching and who we're not. The reports assist us in keeping track of new contacts and assist us in our job by displaying the sources of new connections, such as Salesforce or other integrations, as well as offline sources, with the way we can put it up and automate it.

What is your favorite aspect of this product?

HubSpot Marketing Hub appears to have an excellent knowledge of the sorts of tools that marketing departments need and has grouped them all together in one location, I can present customized information, forms, and graphics to individual people depending on various contact lists using Hubspot smart content function for emails and landing sites.

What do you dislike most about this product?

In some cases, the HubSpot Marketing Hub navigation interface can be a bit tricky to understand. Hierarchies are not always intuitive. Especially at first, it can take some time to find what you need. The summon button is used in all upsell emails because it's certainly cleaner than the other button links, but the CTA system is pretty clunky compared to Hubspot liquidity. However, I know Hubspot is planning improvements and cares about its users. I know this because they sent a survey a few weeks ago to get specific feedback on the CTA button.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub definitely has you covered if you require a robust platform for marketing campaign planning, posting, tracking, and analysis. It is, without a doubt, the industry's leading tool of its sort at the time. Check out some of their classes on how to utilize different elements of Hubspot to get a better understanding of how it works, even though it's really simple to learn and use.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Most Popular HubSpot Marketing Hub Comparisons

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