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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Sandra H.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

The best Marketing platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is fantastic from managing RRSS and ADS to e-mail campaigns and automations to collaborate with sales and make company closings more productive, as well as with services for customer loyalty. My sales staff was chaotic, with no system in place to move prospects via a marketing funnel. These difficulties are no longer an issue thanks to HubSpot's behavioral monitoring and analytics.

What is your favorite aspect of this product?

HubSpot is a fantastic all-in-one platform that continually improves and adapts to user demands, maximizing its potential by combining everything in a single platform. It provides powerful capabilities that get you closer to the full power of marketing without requiring any programming or prior experience. It is software that recognizes where its customers are stopped and guides them through the process with a solid, friendly, and intelligible interface.

What do you dislike most about this product?

Although they recently cut the entrance prices to Marketing CRM, the free basic edition has strong limitations that make it appear more like a commercial platform, despite the fact that this is not the case for the majority of the products. I'd rather be paid for basic functionality up front than reach the use cap as fast as HubSpot. For the remainder, the Hub is fantastic, with tremendous potential to understand how Marketing affects the business, in addition to all of its features.

What recommendations would you give to someone considering this product?

Begin small and assess which tools work for you and which do not, so you can determine which premium package is best for you. HubSpot is a platform that, when combined with the Inbound methodology, gives the Marketin Hub tool, as well as the complete platform, immense potential for every type of company, while being simple to adopt and use on a daily basis and providing 24x7 customized assistance. I also advise looking for a solid partner to help with installation and training.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Tera G.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"Good for marketing analytics and campaigns"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

it is easy to use and has additional functions.

What is your favorite aspect of this product?

If you've never done any marketing before, HubSpot Marketing Hub is a great place to start. If you have any queries, HubSpot offers an extensive knowledge library that covers any subject you can think of. If you run into any problems, their customer service staff will be able to assist you.

What do you dislike most about this product?

For our CRM, we utilize Bullhorn, and the two don't always sync up well enough. Aside than that, I can't say enough good things about the Hub.

What recommendations would you give to someone considering this product?

Excellent application that is capable of handling almost anything and interfaces well with several other platforms.

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service
  • Role: C-Level
  • Industry: Communications
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted May 2022

Very low entry curb for startups

Likeliness to Recommend

8 /10

Pros

  • Helps Innovate
  • Acts with Integrity
  • Generous Negotitation
  • Performance Enhancing

Cons

  • Leverages Incumbent Status

Most Popular HubSpot Marketing Hub Comparisons

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