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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Taylor F.

  • Role: Sales Marketing
  • Industry: Entertainment
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"A Powerful Tool That's Always Getting Better"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program has better features than other programs.

What is your favorite aspect of this product?

Every function of HubSpot is easy to understand and use. Because our access limitations are so rigorous, we're able to run effective marketing campaigns across a wide range of digital media. One of our most valuable assets is our ability to give teams with detailed funnels, sales information, and performance requirements to help them make informed decisions.

What do you dislike most about this product?

In certain cases, the merger of marketing and operational functions might go either way. Websites can be built with the help of a content management system, but it is difficult to master and requires a high level of technical expertise.

What recommendations would you give to someone considering this product?

An intimidating marketing tool to begin with. To get the most out of your project, identify your marketing goals and revenue possibilities early on.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service

Ollie W.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

My everyday tool

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It has everything

What is your favorite aspect of this product?

Extremely simple to navigate

What do you dislike most about this product?

Features could be better, individually

What recommendations would you give to someone considering this product?

Research how to implement first

Pros

  • Over Delivered
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Zach M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Excellent one-stop shop for your shop!

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

A very intuitive interface and shallow learning curve make HubSpot a great fit for bringing on new team members. The broad range of capabilities paired with powerful end-user support provides value to any agency regardless of size or budget.

What is your favorite aspect of this product?

Being able to switch between any of the marketing products on the fly with just a single click, and everything keeping itself automatically updated! It's a real godsend and timesaver.

What do you dislike most about this product?

The email automation features could be a bit more user-friendly for those just starting in the industry, it can seem imposing to new users.

What recommendations would you give to someone considering this product?

Definitely consider using HubSpot! It has most of the capabilities an agency would need, plus the added benefit of deep support and learning trajectories to beef up your team's professional power!

Pros

  • Reliable
  • Enables Productivity
  • Includes Product Enhancements
  • Helps Innovate

Most Popular HubSpot Marketing Hub Comparisons

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