Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

Filter By

HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Paulo S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Operating a homepage

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy installation of CTA's and forms. Convenient report function that allows you to check access status immediately. CTA's can be set up with a few clicks and the create button is just for selecting text or images. Also, I think it's nice that you can easily create buttons that match the page layout by easily editing the font and text style. Since the form can be forked by adding conditions to the elements, it is used not only as a query form but also as a questionnaire form.

What is your favorite aspect of this product?

The CTA results and form response results are graphs that are immediately available on each role's screen, so I think it would be nice to be able to visualize the situation. Also, the form response results can be confirmed by text for each user or option and can be downloaded to Excel, which is useful for secondary use. I have already mentioned that the advantage is that the form can be used secondarily, but since the results of the responses can be obtained for each item, select the items to be prepared in the next form, and analyze the number of responses on the form itself from the chart function.

What do you dislike most about this product?

It is possible to directly access the URL of the form and answer it, which is convenient, but you cannot specify your own domain for the URL.

What recommendations would you give to someone considering this product?

Recommended for those who have a clear idea of what they want to do but are concerned about web design. We have been able to analyze the problems that can be solved, the specific effects of the and the access status of the campaign page. We were able to formulate the next actions based on the responsive status of the form. If you install the features, points, and CTA's that contributed to the problem, it may be somewhat simple, but you can verify how much was accessed from the installed button and it is easy to know what the user is leading to when they arrive at the campaign page.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Christine R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

"HubSpot is the greatest!"

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

It differs in the functions that the program has, they are very complete and easy to use.

What is your favorite aspect of this product?

It's possible to consolidate and automate your marketing activities using HubSpot marketing. It enables you to create processes and dynamic lists to automate your marketing.

What do you dislike most about this product?

Pricing is strongly influenced by the volume of marketing interactions. Even if you have a large number of acquaintances with whom you speak often, the platform is still pricey. It is better suited for B2B rather than B2C enterprises to use HubSpot,

What recommendations would you give to someone considering this product?

What a fantastic application!

Pros

  • Helps Innovate
  • Reliable
  • Unique Features
  • Efficient Service

Madhukesh G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, need more capabilities on analytics

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Social Media Monitoring, Sales sequence

What is your favorite aspect of this product?

Workflow and Dashboard

What do you dislike most about this product?

Data query and lead scoring

What recommendations would you give to someone considering this product?

More capabilities required on analytics part and lead scoring part. Data customisation is still on basic level as compare to pricing.

Pros

  • Respectful
  • Acts with Integrity
  • Reliable
  • Efficient Service

Cons

  • Security Frustrates

Most Popular HubSpot Marketing Hub Comparisons

Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019