What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Paulo S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted May 2022
Operating a homepage
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Easy installation of CTA's and forms. Convenient report function that allows you to check access status immediately. CTA's can be set up with a few clicks and the create button is just for selecting text or images. Also, I think it's nice that you can easily create buttons that match the page layout by easily editing the font and text style. Since the form can be forked by adding conditions to the elements, it is used not only as a query form but also as a questionnaire form.
What is your favorite aspect of this product?
The CTA results and form response results are graphs that are immediately available on each role's screen, so I think it would be nice to be able to visualize the situation. Also, the form response results can be confirmed by text for each user or option and can be downloaded to Excel, which is useful for secondary use. I have already mentioned that the advantage is that the form can be used secondarily, but since the results of the responses can be obtained for each item, select the items to be prepared in the next form, and analyze the number of responses on the form itself from the chart function.
What do you dislike most about this product?
It is possible to directly access the URL of the form and answer it, which is convenient, but you cannot specify your own domain for the URL.
What recommendations would you give to someone considering this product?
Recommended for those who have a clear idea of what they want to do but are concerned about web design. We have been able to analyze the problems that can be solved, the specific effects of the and the access status of the campaign page. We were able to formulate the next actions based on the responsive status of the form. If you install the features, points, and CTA's that contributed to the problem, it may be somewhat simple, but you can verify how much was accessed from the installed button and it is easy to know what the user is leading to when they arrive at the campaign page.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Christine R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2022
"HubSpot is the greatest!"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It differs in the functions that the program has, they are very complete and easy to use.
What is your favorite aspect of this product?
It's possible to consolidate and automate your marketing activities using HubSpot marketing. It enables you to create processes and dynamic lists to automate your marketing.
What do you dislike most about this product?
Pricing is strongly influenced by the volume of marketing interactions. Even if you have a large number of acquaintances with whom you speak often, the platform is still pricey. It is better suited for B2B rather than B2C enterprises to use HubSpot,
What recommendations would you give to someone considering this product?
What a fantastic application!
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Madhukesh G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Easy to use, need more capabilities on analytics
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Social Media Monitoring, Sales sequence
What is your favorite aspect of this product?
Workflow and Dashboard
What do you dislike most about this product?
Data query and lead scoring
What recommendations would you give to someone considering this product?
More capabilities required on analytics part and lead scoring part. Data customisation is still on basic level as compare to pricing.
Pros
- Respectful
- Acts with Integrity
- Reliable
- Efficient Service
Cons
- Security Frustrates
