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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Romi M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Hubspot is the easiest M.A System to get started

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The ease of use. You can achieve marketing automation hours.

What is your favorite aspect of this product?

The templatized email marketing features make it very easy.

What do you dislike most about this product?

The limits on contacts.

What recommendations would you give to someone considering this product?

Evaluate the contract not for what you need now in terms of contacts etc but what you will need in 6 months.

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Effective Service

Kate S.

  • Role: Information Technology
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

HubSpot is a beast!!! I adore it!!!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

the program is very easy to use, that is the main difference with other programs.

What is your favorite aspect of this product?

My favorite Marketing Hub tool is marketing content attribution. (Blogs, etc.) My team can simply monitor where MQLs come from, campaign ROI, etc.

What do you dislike most about this product?

This new video CTA/form integration in email messages and blog posts is fantastic. Unfortunately there is no way to assign forms that are built directly into an email message or blog post so it's unclear when information is coming in and who should be responding to it.. There is a link, and after the form has been submitted, you can see the information in the activity log, however contacting the person who filled out the form is impossible without knowing who they are.

What recommendations would you give to someone considering this product?

If your firm currently uses HubSpot as a CRM database, 9 out of 10 people would suggest switching to HubSpot Marketing Hub. Customer satisfaction is always the ultimate objective of every organization, and this helps achieve it.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service

Milca Stefenia B.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

All in one platform!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is all in one short where the main thing is that its functionality is very good. It is easy to use than other applications. They have an excellent customer journey and the one good thing is the availability of SEO blocks and social media availability. We can post images and set our schedule simply. Their ads portion is simple which makes stuff like remember getting on social media platforms super simple.

What is your favorite aspect of this product?

Hubspot supports all the tools in one place which simplifies inbound marketing significantly. It takes care of anything like blogging up sport give us social media calendar and scheduling system with great visibility. Hupspot also helps us to put our content SEO friendly. Hubspot also allows us to edit our website.

What do you dislike most about this product?

Their pricing is not flexible. They have a limited number of reports in the reporting dashboard. Their mobile app is not so good. Workflows are sometimes difficult to understand. The ability to update ads through the calendar is difficult. They have no better integration with salesforce. We cannot easily edit templates.

What recommendations would you give to someone considering this product?

I would highly recommend Hubspot marketing cloud because it is fantastic and easy to use and give the flexibility to get clients to keep top of mind and get deals out. It is the very helpful cloud for new marketers. It brings almost all marketing efforts under one technology. We will be able to manage outward inbound paid my experience with her sport is very good because it is all in one place the best tool.

Pros

  • Trustworthy
  • Saves Time
  • Respectful
  • Helps Innovate

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