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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

Up 1
Since last award

83 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
89%
Conflict Resolution:
92%
Strategy & Innovation:
91%
Service Experience:
93%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

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1% Negative
5% Neutral
94% Positive

Pros

  • Respectful
  • Reliable
  • Helps Innovate
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Segmentation

85

Auto-Responders

85

Basic Reporting and Analytics

85

Sales Intelligence & Conversion Rates

84

Contact Database

83

Email Templates

83

Mobile Optimized

83

Content Authoring

83

Dynamic Content

83

Vendor Capability Ratings

Average 83

Business Value Created

85

Breadth of Features

85

Quality of Features

85

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

84

Ease of Implementation

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Umang T.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

All-in-one AI-powered marketing automation tool

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is a powerfully designed comprehensive AI marketing automation platform that helps businesses streamline all the digital marketing components that includes email marketing, social media management, lead generation, SEO recommendations and performance analytics, integrations with HubSpot CRM. Offering these features integrate seamlessly to make an enhanced marketing strategy, enabling businesses to expand their presence and enrich customer engagement. Thus, providing a great range of these features, HubSpot Marketing Hub differentiates itself from other similar products.

What is your favorite aspect of this product?

HubSpot Marketing Hub is a robust and powerful marketing automation tool that provides marketer and businesses a platform to enhance their marketing strategies and drive growth. It offers standout features like Forms for lead generation, SMS Marketing, Social Media Management, Email Marketing, Marketing Analytics and an intuitive User Interface that helps marketers and organizations to to track various campaign performance and boost ROI with data backed decisions. These are my favorite aspect of this product.

What do you dislike most about this product?

HubSpot Marketing Hub is a well designed helpful tool for marketers and organizations to boost their revenue. Thus, nothing as such to dislike about the product.

What recommendations would you give to someone considering this product?

If you are exploring an AI marketing automation tool that facilitates marketers of your organization to boost ROI and performance, drive revenue faster and tracking your customer relationship management by providing various standout features like lead generation, website content management system, SEO tools, social media management, SMS marketing and marketing analytics reports, then HubSpot Marketing Hub would be the best choice for you to opt for.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Uma Mahesh M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

easy to use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

easy to use

What is your favorite aspect of this product?

we can do email marketing easily

What do you dislike most about this product?

no dislikes

What recommendations would you give to someone considering this product?

they can use this tool for their email campaigns

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Erick C.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2024

Wide range of features and great quality

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

How well the Service, Marketing and Service Hub are connected with each other.

What is your favorite aspect of this product?

Smooth experience. It's really intuitive.

What do you dislike most about this product?

How big it is. It can be hard sometimes to find the feature, tool or option you want.

What recommendations would you give to someone considering this product?

Having someone experienced to assist during the implementation. It will make a big difference.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Commodity Features

Most Popular HubSpot Marketing Hub Comparisons

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