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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Aliaherma A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2022

Hubspot is the best marketing place.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

The layout of this marketing tool is user-friendly it helps us manage our marketing activities in minutes. Content monitoring is the best feature of HubSpot Marketing Hub. I am very happy to use this feature for marketing content creation and monitoring.

What is your favorite aspect of this product?

The software is very user-friendly and easy to use I can work on it in minutes and manage other activities as well. The marketing campaigns are very easily managed using the layout this is a very big benefit of the tool.

What do you dislike most about this product?

The customer support team is very arrogant they know nothing about the product. If you make a query, they will respond to it in days. However, the response will not help you. The email marketing service is very tricky due to no email management feature.

What recommendations would you give to someone considering this product?

I will recommend it due to the reasonable price range. It provides you with countless features at a very good price. If you want to run a marketing campaign try it.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Effective Service

Cait V.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2022

So many ways to use it!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

One stop shop!

What is your favorite aspect of this product?

Everything in one place

What do you dislike most about this product?

Always trying to get you to pay for features

What recommendations would you give to someone considering this product?

Do you want a all-encompassing platform?

Cody O.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

HubSpot is a great choice for email marketing.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

it is easier to use than other programs.

What is your favorite aspect of this product?

Anyone may create a professional-looking e-blast to send to a mailing list with a few clicks of their mouse. Managing lists is also a simple and flexible process. Elegant and simple to personalize, the default e-mail templates are a pleasure to work with, and the drag-and-drop interface for creating emails is simple to use and very flexible.

What do you dislike most about this product?

Some aspects of the marketing center, such as the form builder, might need some improvement. Hubspot's Gravity Forms plugin, for example, does not have all of the functionality that Wordpress's version has (e.g. conditional logic for showing certain form elements such as text boxes, etc.) Also, I don't understand why the landing page editor was not made with the same drag-and-drop mechanism as the email builder. It's not as straightforward to use.

What recommendations would you give to someone considering this product?

I'm glad I chose HubSpot Marketing Hub; it's been a great decision. This is a vast improvement over Pardot, which I previously used. Because HubSpot doesn't yet enable managing social media postings while you're not in front of your computer, you'll want to plan ahead.

Pros

  • Enables Productivity
  • Unique Features
  • Efficient Service
  • Effective Service

Most Popular HubSpot Marketing Hub Comparisons

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