What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Reliable
- Performance Enhancing
- Respectful
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Basic Reporting and Analytics
Auto-Responders
Sales Intelligence & Conversion Rates
Email Templates
SPAM Compliance
Content Authoring
Dynamic Content
Text Messaging
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted May 2022
Very low entry curb for startups
Likeliness to Recommend
Pros
- Helps Innovate
- Acts with Integrity
- Generous Negotitation
- Performance Enhancing
Cons
- Leverages Incumbent Status
Christine R.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted May 2022
"HubSpot is the greatest!"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It differs in the functions that the program has, they are very complete and easy to use.
What is your favorite aspect of this product?
It's possible to consolidate and automate your marketing activities using HubSpot marketing. It enables you to create processes and dynamic lists to automate your marketing.
What do you dislike most about this product?
Pricing is strongly influenced by the volume of marketing interactions. Even if you have a large number of acquaintances with whom you speak often, the platform is still pricey. It is better suited for B2B rather than B2C enterprises to use HubSpot,
What recommendations would you give to someone considering this product?
What a fantastic application!
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
Excellent one-stop shop for your shop!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
A very intuitive interface and shallow learning curve make HubSpot a great fit for bringing on new team members. The broad range of capabilities paired with powerful end-user support provides value to any agency regardless of size or budget.
What is your favorite aspect of this product?
Being able to switch between any of the marketing products on the fly with just a single click, and everything keeping itself automatically updated! It's a real godsend and timesaver.
What do you dislike most about this product?
The email automation features could be a bit more user-friendly for those just starting in the industry, it can seem imposing to new users.
What recommendations would you give to someone considering this product?
Definitely consider using HubSpot! It has most of the capabilities an agency would need, plus the added benefit of deep support and learning trajectories to beef up your team's professional power!
Pros
- Reliable
- Enables Productivity
- Includes Product Enhancements
- Helps Innovate
