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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Farjana L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2022

HubSpot Marketing is a powerful tool for marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Numerous chances exist to tailor the experience of a customer along the way. HubSpot assists us in nurturing and tracking new leads, after which we pass them along to our sales team. All campaigns are tracked perfectly through the landing page tracking. Automated workflows that facilitate the distribution of emails and newsletters are highly valued. My work in the CMS resulted in a beautiful website linked to the Marketing Hub. Neither web hosting nor customer service nor CRM or Sales Hub has any integration issues.

What is your favorite aspect of this product?

Sending emails and creating landing pages to explain the purpose of our email is a simple process that can be done quickly. Tools for project identification and nurturing can assist us in identifying and nurturing projects rapidly, allowing our team to devote more time and effort to more meaningful activities while remaining more productive. With HubSpot Marketing Hub, I can coordinate all of my company's communication channels.

What do you dislike most about this product?

Certain features, such as social media scheduling, could be approved or commented on by members of the Hubspot staff. We had to purchase Loomly because Hubspot does not currently support it. It costs more than other platforms, but HubSpot can take the place of all other marketing point solutions.

What recommendations would you give to someone considering this product?

Hubspot is the all-in-one CRM solution. Due to the ever-changing nature of technology, there is always new marketing content. Then you'll have less work to do once your teams learn how to use it. It's a definite must-have.

Pros

  • Reliable
  • Inspires Innovation
  • Helps Innovate
  • Continually Improving Product

Sheila K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Hubspot is Fantastic! It has helped us GROW!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is extremely easy to use and easy to self-train.

What is your favorite aspect of this product?

The drag and drop templates

What do you dislike most about this product?

It doesn't integrate with our version of salesforce well

What recommendations would you give to someone considering this product?

Make sure you speak with them specifically about your version of CRM, if you are not using their Hubspot CRM.

Pros

  • Saves Time
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Commodity Features

Kara B.

  • Role: Industry Specific Role
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

GREAT product for marketing

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It's just very well developed. It's got a clean interface, it's very intuitive and easy to work with, it's easy to understand... It's overall a fantastic product.

What is your favorite aspect of this product?

Everything! Love the blog and email capabilities, and the templates for different marketing campaigns.

What do you dislike most about this product?

Nothing at this time.

What recommendations would you give to someone considering this product?

Go for it! It's a great product.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons

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