What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
A/B Testing
SPAM Compliance
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Farjana L.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2022
HubSpot Marketing is a powerful tool for marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Numerous chances exist to tailor the experience of a customer along the way. HubSpot assists us in nurturing and tracking new leads, after which we pass them along to our sales team. All campaigns are tracked perfectly through the landing page tracking. Automated workflows that facilitate the distribution of emails and newsletters are highly valued. My work in the CMS resulted in a beautiful website linked to the Marketing Hub. Neither web hosting nor customer service nor CRM or Sales Hub has any integration issues.
What is your favorite aspect of this product?
Sending emails and creating landing pages to explain the purpose of our email is a simple process that can be done quickly. Tools for project identification and nurturing can assist us in identifying and nurturing projects rapidly, allowing our team to devote more time and effort to more meaningful activities while remaining more productive. With HubSpot Marketing Hub, I can coordinate all of my company's communication channels.
What do you dislike most about this product?
Certain features, such as social media scheduling, could be approved or commented on by members of the Hubspot staff. We had to purchase Loomly because Hubspot does not currently support it. It costs more than other platforms, but HubSpot can take the place of all other marketing point solutions.
What recommendations would you give to someone considering this product?
Hubspot is the all-in-one CRM solution. Due to the ever-changing nature of technology, there is always new marketing content. Then you'll have less work to do once your teams learn how to use it. It's a definite must-have.
Pros
- Reliable
- Inspires Innovation
- Helps Innovate
- Continually Improving Product
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2022
Hubspot is Fantastic! It has helped us GROW!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Hubspot is extremely easy to use and easy to self-train.
What is your favorite aspect of this product?
The drag and drop templates
What do you dislike most about this product?
It doesn't integrate with our version of salesforce well
What recommendations would you give to someone considering this product?
Make sure you speak with them specifically about your version of CRM, if you are not using their Hubspot CRM.
Pros
- Saves Time
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Commodity Features
Kara B.
- Role: Industry Specific Role
- Industry: Media
- Involvement: End User of Application
Submitted Apr 2022
GREAT product for marketing
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
It's just very well developed. It's got a clean interface, it's very intuitive and easy to work with, it's easy to understand... It's overall a fantastic product.
What is your favorite aspect of this product?
Everything! Love the blog and email capabilities, and the templates for different marketing campaigns.
What do you dislike most about this product?
Nothing at this time.
What recommendations would you give to someone considering this product?
Go for it! It's a great product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
