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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Akina E.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Unique and effective marketing platform

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

We are a relatively big firm and I work as a Global Sales And Marketing Manager, you can say a huge responsibility it is and you got to do to get paid for the best you can. We were barely trying to make the end meets every day by putting all efforts but it was just getting out of hands. We found HubSpot at the right time, it is just the right fit for us and we are glad of it being on our team.

What is your favorite aspect of this product?

The performance of HubSpot marketing is just great, it performs very well at our office and we are so glad that we are working on a good software. It is the best when it comes to the performance in terms of analytics and reporting of insights, launching campaigns that can be totally customized and integrated well with social media and the best one is its email marketing feature that is an asset for us.

What do you dislike most about this product?

There is one thing I would like to highlight, the integration with other apps and platforms can be tricky and time and you need to find an antidote for this issue on your own end. It happens and it is bothersome but only due to this issue we do not want to give it up.

What recommendations would you give to someone considering this product?

Very much suitable for big names and enterprises. It has capacity to hold the bridge for you and the marketing is top notch and matchless. Most of the features helps you to fully automate your marketing and that helps with the management of tasks on daily basis.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Trustworthy
  • Unique Features

Dani M.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2022

It is a very complete platform

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

It is a very complete platform, with many different tools.

What is your favorite aspect of this product?

That you have access to many different tools for the same price. It is made so that many employees can work on it simultaneously.

What do you dislike most about this product?

I don't like the price, it's prohibitive.

What recommendations would you give to someone considering this product?

It is an excellent platform for medium or large companies that have many employees and can pay for the monthly subscription.

Pros

  • Continually Improving Product
  • Reliable
  • Trustworthy
  • Efficient Service

Cons

  • Less Fair
  • Less Generous
  • Under Delivered

Skylar C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

HubSpot increases net site visitors

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot is a cloud-based totally CRM platform. HubSpot is simple to apply and has a breadth of capability. Even you may create and notice performance data at every level. It captures website visits and shape fills through more than one mode. And it has top-notch customer service. It’s easy to set up automation and workflows. CRM is the heart of HubSpot and it’s free. With HubSpot’s free CRM, users get the right of entry to contact behavior tracking records across one-of-a-kind HubSpot gadgets. The touchdown page feature gives the capacity to spin up a shape and follow-up e-mail right on the touchdown page itself.

What is your favorite aspect of this product?

HubSpot increases net site visitors. It has the capability to improve your method for finding and attracting leads through the use of much exclusive equipment, like landing pages, etc. It has a huge kind of equipment devoted to dashing up the income manner. It has multiple tools in a single platform. Using HubSpot, you may create lists, and HubSpot lists enable you to institution individuals for advertising and marketing or sales efforts, like sending emails, etc.

What do you dislike most about this product?

Sometimes workflow of this platform is hard to recognize, and the pricing structure is a little steep. The capability to replace ads through the calendar is quite cumbersome. Its analytics are not top-sufficient. This platform has some inflexibilities.

What recommendations would you give to someone considering this product?

If your agencies are associated with advertising and marketing, then Hubspot is the great platform to maximize and simplify your marketing efforts.

Pros

  • Unique Features
  • Efficient Service
  • Effective Service
  • Caring

Most Popular HubSpot Marketing Hub Comparisons

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