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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Apr 2022

Powerful platform, but features can get expensive

Likeliness to Recommend

8 /10

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

larbi b.

  • Role: Finance
  • Industry: Construction
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Hubspot is a tool that is suitable for startup

Likeliness to Recommend

6 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot offers very successful ergonomics

What is your favorite aspect of this product?

The interface is full of smart shortcuts that limit the number of clicks required for each action

What do you dislike most about this product?

Pretty expensive

What recommendations would you give to someone considering this product?

Add support in French

Pros

  • Altruistic
  • Effective Service
  • Trustworthy
  • Efficient Service

Cons

  • Slower Product Innovation
  • Less Reliable
  • Leverages Incumbent Status

Caoimhe C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

An all-rounder for all marketing areas!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Management of sales, marketing, and customer services for a big company is not a piece of cake. There are lots and lots of tasks and one wrong step can throw all your efforts into vain. A complete CRM and marketing solution is surely the need of every business and we does it perfectly and accurately with the famed HubSpot Marketing Hub. It is our all-rounder for all fields.

What is your favorite aspect of this product?

We initially used HubSpot Marketing Hub for our social media management, marketing and automation, sales management and an efficient and reliable way to get back to our customers. However, now we also use it for create content if needed. We are amazed with its features and services, so does our customers, who are happy and satisfied since we started using it at our department.

What do you dislike most about this product?

We personally like it, and as I work in a big firm, they surely can afford it. But, with the passage of time this platform starts getting expensive and if you are smaller company who does everything on budget, it might not be a good option for you.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub is one of the top tier CRM and marketing solution in the world right now. From my own and personal opinion I think it is more suitable for big companies like ours because the work flow matches with their needs. I do not recommend it to low budget companies because it will be expensive for them. But if we talk about work, this one a performer in the field, no doubt in that.

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Inspires Innovation

Most Popular HubSpot Marketing Hub Comparisons

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