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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Sorina Meria S.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

A marketing solution like none other

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

This is your all-in-one marketing solution when it comes to inbound marketing. HubSpot marketing is tailored to satisfy the needs of its valuable customers so that they can satisfy and make their customers happy. HubSpot starts charging at a very reasonable price of $50 which I think is quite reasonable for all types and sizes of firms.

What is your favorite aspect of this product?

This is actually so good, you get a solution for all of your inbound marketing needs under one platform at such a reasonable price. You can have landing pages for effective Email marketing, optimization at mobiles and different devices as well as automatic sales and task alerts. It takes care of everything from calendars for your company to events marketing, dashboards, reports, and API. You name it, they have it.

What do you dislike most about this product?

Not their fault, but as it was tailored made for inbound marketing, if you want to do something else out of it, it might not be possible for you. So, if you are someone who is looking for a platform that can do more, you should not go for it.

What recommendations would you give to someone considering this product?

HubSpot Marketing is a genuine hub spot for inbound marketing. It’s your one in all solution for all kinds of needs and wants. I would like to add that if your main purpose is not inbound marketing try considering other options as well, but on the other hand if you are really in need for a good inbound marketing platform this surely is your deal.

Pros

  • Reliable
  • Trustworthy
  • Unique Features
  • Efficient Service
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Mar 2022

Ease of implementation but lack of features

Likeliness to Recommend

6 /10

Pros

  • Altruistic
  • Reliable
  • Enables Productivity
  • Trustworthy

Cons

  • Commodity Features

Megan K.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Easy to implement + depth of features

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot provides an all-in-one solution that supports the marketing automation needs for most marketing initiatives. While the breadth of features is large, some lack depth.

What is your favorite aspect of this product?

The features we use most heavily are those that HubSpot really excels - email marketing, segmentation, marketing campaign management, and advanced workflows.

What do you dislike most about this product?

I've received a number of requests recently for support for SMS / text messaging. This currently is not natively available within HubSpot.

What recommendations would you give to someone considering this product?

Consider both your immediate needs and anticipated needs in the next 12 months. Think of your exact use cases and test HubSpot's ability to support those needs -- ex: we need to have a form on our website to gather newsletter sign ups, send an email on sign up, then auto-enroll new signups into a welcome flow followed by a standard flow for all registrants, and segment click through rate by time passed since sign up and role/title of contact.

Pros

  • Trustworthy
  • Efficient Service
  • Caring
  • Saves Time

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