
What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
97 Plan to Renew
Up
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Since last award
83 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 89%
- Conflict Resolution:
- 92%
- Strategy & Innovation:
- 91%
- Service Experience:
- 93%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Respectful
- Reliable
- Helps Innovate
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Sales Intelligence & Conversion Rates
Contact Database
Email Templates
Mobile Optimized
Content Authoring
Dynamic Content
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Ease of Customization
Ease of IT Administration
Vendor Support
Also Featured in...
Marketing Platforms - Enterprise
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Marketing Automation - B2C
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Marketing Automation - B2B
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Website Analytics
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Nina A.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jun 2022
"The top CRM solution for sales and marketing"
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub is easier to use than other programs.
What is your favorite aspect of this product?
It's all about automating. Working alone, I rely heavily on tools like Workflows, email and social media schedulers, and meeting connections. The CMS add-on has also been updated to make it so simple to construct web pages for someone who has ZERO expertise.
What do you dislike most about this product?
The use of email marketing is proving to be a bit of a challenge. Unengaged contacts often do not get critical emails, and this is something we see all the time. Although I'm aware of re-engagement tactics (and we want to investigate them), it would be fantastic if Marketing Pro already had re-engagement features.
What recommendations would you give to someone considering this product?
The HubSpot Marketing Hub is a great tool to make good use of. No other product on the market is as user-friendly, simple to use and rapid loading and updating as this one. Nothing comes close to HubSpot.
Pros
- Reliable
- Unique Features
- Efficient Service
- Effective Service

Rosemarie P.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jun 2022
Options to build connections with the target audie
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
HubSpot Marketing Hub excels at: The reporting and monitoring procedure can be simplified. Email management, contract lifecycle management and advanced data analysis are significant and useful skills of this tool. You can design landing sites, contact forms, and customer tracking and monitoring systems. You can start collecting leads using the available options.
What is your favorite aspect of this product?
For activity tracking and deal stage management, I like HubSpot Marketing Hub. You can receive a database of consumers and real-time information on the performance of your marketing strategies. Processes related to sales, marketing and other services can be automated. This platform can be connected to your website as well as social networking sites: Facebook, Instagram, Twitter and LinkedIn.
What do you dislike most about this product?
Data in email workflows is often scattered and difficult to locate. It can be challenging to keep up with new features and changes because the HubSpot Marketing Hub is frequently reset.
What recommendations would you give to someone considering this product?
To create a complete content plan and post content to your blog, I suggest using the HubSpot Marketing Hub. To promote the landing pages, you have created. Live chat allows you to communicate with website visitors. To reach as many potential customers as possible, you can incorporate PPC and social media components into your content.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Charles J. W.
- Role: Operations
- Industry: Construction
- Involvement: End User of Application
Submitted Jun 2022
Great marketing automation tool.
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Creation of customer lists and automation of email campaigns for them. This used to be done manually before. Now everything is automated. The best thing is that I can also easily train someone to take over if I'm not around. We have found that we can fully integrate our social media/email/advertising/CRM and website into one easy to use experience. We've also been able to integrate with ZoomInfo for even easier access to keep our database clean.
What is your favorite aspect of this product?
The granularity of the analytics we receive in our emails and social media postings appeals to me. The nicest thing about HubSpot is its simplicity and design, as well as the training offered at all stages. The platform is meant for novices first and foremost, thus it is quite simple to grasp. There is also a vast community of like-minded users who are always eager to assist. I've tried a variety of CRM and automation solutions, from entry-level to enterprise-level, and they all have advantages and disadvantages. But I haven't seen any other program provide the amount of support that Hubspot does.
What do you dislike most about this product?
I dislike how difficult it is to find an overall metric for a campaign. I enjoy the degree of granularity at which links were visited, but I wish there was also a higher level measure. I'd also want to see the campaigns grouped and linked to processes. It is also costly if you begin using it for full functions. When you start utilizing the tools and grow reliant on them, you start looking into more plugins. Plugins may be highly pricey unless you can reach an arrangement with the supplier.
What recommendations would you give to someone considering this product?
I like HubSpot since it has so many capabilities that allow you to view everything in one place. This is an excellent tool for establishing email campaigns, automating communication, and creating landing sites, among other things.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing