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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Arthur F.

  • Role: Industry Specific Role
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

All-in-one solution for digital marketing

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The most influential feature of HubSpot is it’s all-roundedness. It is very helpful especially for small scale businesses. The price is worth paying for the features that it has to offer. More content can be conveyed to a larger audience which was previously difficult.

What is your favorite aspect of this product?

Automation carries more than half of the work load. Customer support service is just awesome. Chat support is specifically very helpful. By inserting links, images (screenshots for example) problems can be addressed very quickly and efficiently.

What do you dislike most about this product?

HubSpot has so much to offer that I hardly have any complaints. Only if it was possible to personalize the rules for managing the duplicate contacts. At times, some features may not seem to be useful to upgrade them.

What recommendations would you give to someone considering this product?

HubSpot academy aids a lot in learning automation related to marketing. Workflows are pretty simple to use and easy to understand. HubSpot is a definite tool to be used for converting a contact into sales opportunity. A 5/5 recommendation.

Pros

  • Helps Innovate
  • Unique Features
  • Efficient Service
  • Effective Service

Michael G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Feb 2022

Worth the price for growing businesses.

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

The fact it is both a great sales AND marketing tool in one, meaning data between these two can be centralized. Reporting is therefore more reliable and consistent between these two teams.

What is your favorite aspect of this product?

The workflows and how easy it is to build these out.

What do you dislike most about this product?

There's a lot to do when it comes to implementation. Also, no contact tags feature is hard to get my head around at first after using tools like MailChimp and ActiveCampaign in the past (where tags are used a lot).

What recommendations would you give to someone considering this product?

Be ready for a busy period getting things implemented at first

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

Miranda M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

Great training

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Easy to navigate, also has sales functions

What is your favorite aspect of this product?

User friendly, learning focused

What do you dislike most about this product?

Oversimplified

What recommendations would you give to someone considering this product?

Use in group setting

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Most Popular HubSpot Marketing Hub Comparisons

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