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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Jan 2022

Just the best on the market!

Likeliness to Recommend

9 /10

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Shan A.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

It does many things which are essential for all

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

The HubSpot marketing hub differs from all of its competitors, the best thing which differentiates Hubspot from its competitors is the lead scoring system of HubSpot which is very easy to use and helps businesses to score their leads based on their actions.

What is your favorite aspect of this product?

Personally, I love the email automation feature of HubSpot, as it is very easy to use and the feature which allows you to set up different workflows, this helps businesses with lead generation and lead nurturing campaigns. The event and campaign management is one of the best available in the market as it allows you to integrate with many different platforms, we use zapier and zoom together for carrying out different live and on-demand webinars.

What do you dislike most about this product?

I don't see any flaws in HubSpot except their phone app which is very basic does not do much. If we compare other competitors their mobile app is much better with UX and UI. Also, the enterprise version is a bit pricey, no doubt it does a lot for the business but also comes with a great cost.

What recommendations would you give to someone considering this product?

Personally, I find Hubspot as our main tool which has boosted our sales within the first quarter of using the platform, for lead generation and nurturing campaigns it has been the best tool for us. The chat flow feature is one of the best which allows you to allocate conversions to available agents easily and set up workflows and chat flows as per the requirement. Every business needs to test their campaigns before launching to big markets, HubSpot A/B testing feature makes the campaigns more effective than what they currently are. The list segmentation and management is one of the essential tools used by our business.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Lui I.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Very complete, but a bit pricey!

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Very complete in features with many integrations.

What is your favorite aspect of this product?

The reputation of the Hubspot brand.

What do you dislike most about this product?

The price is a bit too high compared to other vendors.

What recommendations would you give to someone considering this product?

You can already get results with a free license.

Pros

  • Client Friendly Policies
  • Fair
  • Altruistic
  • Generous Negotitation

Most Popular HubSpot Marketing Hub Comparisons

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