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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Anonymous Reviewer

Submitted Feb 2022

completa y original

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Enables Productivity
  • Trustworthy

Bryan H.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Powerful, Effective and Enjoyable to Use

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is in a league of its own. The user interface is incredible, it's easy to use while still offering a breadth of powerful features, and it improves our B2B marketing efforts. There's something so streamlined and efficient about HubSpot that sets it apart from other products.

What is your favorite aspect of this product?

The user interface — this makes learning the product, accomplishing goals, and improving business productivity possible. Other tools appear to be stuck in the past, but HubSpot is a wonderful, intuitive program.

What do you dislike most about this product?

Price is incredibly high, but it's an investment. Our team was extremely reluctant to pursue HubSpot for years due to the cost for years. However, it's made all the difference for our team.

What recommendations would you give to someone considering this product?

HubSpot offers a free trial period to see if it's the right fit for your organization. I think it's definitely worth considering, despite the high price tag.

Pros

  • Performance Enhancing
  • Trustworthy
  • Unique Features
  • Caring

Jasmine C.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

A software to accelerate sales & customer services

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

This software has created a lot more lead capturing opportunities for us. As we use Hubspot as our main CRM, integration of our customer relationship management with this Hubspot marketing promotion platform has driven us to more lead captures hence more sales. We can build non-complex lead segmentations lists thus handling each customer’s information and creating the content of their specific interests has become easier than ever.

What is your favorite aspect of this product?

We get workflow automation with flexible and customizable ways of creating Emails for email marketing. You can use drag-and-drop email builder or the free and smart templates to create impressive emails for customer attraction. It has made the scheduling of our content across all marketing channels and social media easy.

What do you dislike most about this product?

Forms submissions cannot be removed before a specific period of time that is about the one-year minimum, this non-flexible feature can create an annoyance for our customers.

What recommendations would you give to someone considering this product?

By using Hubspot Marketing Hub you can track your marketing activities more efficiently. In short, Hubspot has proved to be the best marketing support.

Pros

  • Reliable
  • Includes Product Enhancements
  • Helps Innovate
  • Continually Improving Product

Most Popular HubSpot Marketing Hub Comparisons

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