What is HubSpot Marketing Hub?
Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
1
Since last award
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot Marketing Hub?
Pros
- Performance Enhancing
- Respectful
- Helps Innovate
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Segmentation
Auto-Responders
Basic Reporting and Analytics
Email Templates
Sales Intelligence & Conversion Rates
Content Authoring
Contact Database
SPAM Compliance
A/B Testing
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
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Marketing Platforms - Enterprise
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Website Analytics
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Marketing Automation - B2C
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Marketing Automation - B2B
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Social Media Monitoring
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A/B Testing
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HubSpot Marketing Hub Reviews
Anurag G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2024
Fantastic product and easy to use but little pricy
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Its content management and marketing automation Its User friendly interface
What is your favorite aspect of this product?
Its integrated CRM Its Focus on Inbound marketing Its user friendly interface
What do you dislike most about this product?
Its price "Bit pricey" Its limited customization option
What recommendations would you give to someone considering this product?
Must be clear about their goals and primary objectives of using Hubspot. Must take the free trial before premium.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Inspires Innovation
Aryaman S.
- Role: Consultant
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted May 2024
Awesome marketing hub for small businessess!
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
Low cost and really good for small businesses
What is your favorite aspect of this product?
Ease of use and level of detail
What do you dislike most about this product?
Integration with other softwares only through this store
What recommendations would you give to someone considering this product?
If you’re a small business and low on budget, go for this!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Manvi M.
- Role: Operations
- Industry: Education
- Involvement: End User of Application
Submitted May 2024
Robust Features, but Learning Curve Required
Likeliness to Recommend
What differentiates HubSpot Marketing Hub from other similar products?
With its all-in-one platform that easily combines email campaigns with other marketing tools, HubSpot Marketing Hub Pro stands out in email marketing. HubSpot offers an integrated approach to email marketing, analytics, segmentation, and email automation into a one system, unlike other systems that might offer only email marketing services.
What is your favorite aspect of this product?
My favorite aspect of HubSpot Marketing Hub Pro for email marketing is its advanced automations. With the help of the platform, email workflows that can be tailored according to user behavior can be created, resulting in email campaigns that are extremely focused and successful. Time is saved and continuous communication with both current and future consumers is ensured.
What do you dislike most about this product?
One drawback of HubSpot Marketing Hub Pro is the steep learning curve associated with its email marketing tools.
What recommendations would you give to someone considering this product?
I advise investing time in comprehensive training and onboarding for anyone thinking about using HubSpot Marketing Hub Pro for email marketing.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
