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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Sanudi G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2022

Superb product to ease your marketing automation!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is a huge time-saver, very intuitive and has an incredible customer support compared to other similar products!

What is your favorite aspect of this product?

Hubspot's Smart Content feature is my favorite feature! For emails and landing pages, I can show unique information, forms, and images to specific people based on different contact list

What do you dislike most about this product?

I dislike the CTA buttons in this software. We use them in every upsell email because they're certainly more effective than other button-links, but the CTA system is old-fashioned compared to the other modern features in hubspot.

What recommendations would you give to someone considering this product?

If you're a small/medium scale business and aren't aware of what modern technology can actually accomplish, HubSpot will be great for you. If you're a more advanced or larger company, you're probably better off integrating various tools together that stay with the times and offer more rapid product development!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Vanessa Maria B.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

The customer management system

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

Its tracking email feature is good which tells when email opens. The support is great and helpful. They keep communicating you until the issue is resolved. Their technologies are up to date and according to trend. Their training sessions are available so you can quick learn from there.

What is your favorite aspect of this product?

It is well suited for large business who can afford a good Customer management software for their company. It did not only help our company as CRM but in sales and marketing too. It helped us increasing our business in better way.

What do you dislike most about this product?

It is little bit costly as compared to other similar platforms. There is still some problem with some features while using it. Integration with other vendors and suppliers should be made better. It is not affordable by small enterprises. Its design is little bit confusing too.

What recommendations would you give to someone considering this product?

It is well suited for large business who can afford a good Customer management software for their company. Recommended to all of them.

Pros

  • Client's Interest First
  • Helps Innovate
  • Continually Improving Product
  • Reliable

Rebecca K.

  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

An exceptional product for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is our best application for email marketing purposes. One fact i like about it is how it allows us market our services online without sending marketers to the field to engage with customers physically. It has reduced our cost and improved marketing strategies. With HubSpot Marketing Hub, we can engage with customers and business partners around the world.

What is your favorite aspect of this product?

HubSpot Marketing Hub enables us to send outbound emails within seconds, building and personalizing emails and manage email lists. It allows us to collaborate easily and efficiently with our customers regardless of where they are. I like how the customer support team sacrifice their times to respond to our cases.

What do you dislike most about this product?

I have used HubSpot Marketing Hub for many years and it has been of great help to me and my organization. It is a brilliant and amazing platform for email marketing.

What recommendations would you give to someone considering this product?

To all prospective customers out there, i urge them to consider HubSpot Marketing Hub since it is the safest, easiest and fastest Application for email marketing.

Pros

  • Helps Innovate
  • Enables Productivity
  • Unique Features
  • Inspires Innovation

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