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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Douglas M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2022

Just awesome!

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything - it jumps miles ahead of its competitors with it's features!

What is your favorite aspect of this product?

the lead nurturing interface - it's so easy

What do you dislike most about this product?

The cost is a little steep

What recommendations would you give to someone considering this product?

You have to implement this tool if you have the budget

Pros

  • Respectful
  • Efficient Service
  • Effective Service
  • Caring

Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2021

One of the best marketing CRM

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Everything within the HubSpot marketing hub is unique and it aligns all the sales and marketing teams to work together efficiently. The use of workflows is the best part of Hubspot, creating landing pages has been very easy and email marketing at it's best.

What is your favorite aspect of this product?

The A/B testing on Hubspot is my favourite for a few reasons. It's very easy and efficient gives you accurate results for testing the campaigns or emails.

What do you dislike most about this product?

The only thing which Hubspot is not very good at is the quality of training provided by the technical team, they have very little knowledge (Some of the employees of Hubspot) They should always review their team training beforehand - And then pass it to clients

What recommendations would you give to someone considering this product?

It's one of the most essential tools for any business no matter small medium or large, I would highly recommend email marketing, marketing automation, use of workflows, creating landing pages, sequences for sales teams and the lead scoring system. The lead scoring system is the best one in the market, I highly recommend the product because of its unique features and capabilities.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Aashish S.

  • Role: Vendor Management
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2021

Useful product for small to large industries!

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot has more features than its competitors.

What is your favorite aspect of this product?

Email Marketing

What do you dislike most about this product?

Data Analysis

What recommendations would you give to someone considering this product?

Very user-friendly and you get quality for what you pay for!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular HubSpot Marketing Hub Comparisons

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