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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+89 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Acts with Integrity

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Segmentation

86

Basic Reporting and Analytics

86

Auto-Responders

85

Email Templates

83

Content Authoring

83

Sales Intelligence & Conversion Rates

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

83

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

82

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Mou A.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

Great Marketing tool indeed

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Lots of features.

What is your favorite aspect of this product?

That it's super easy to use, also very intuitive. You don't have to be an expert in programming to be able to use it. It has metrics for everything, and you can track pretty much everything

What do you dislike most about this product?

There are some limitations in the starter and pro versions when it comes to building out customized workflows. But once you get enterprise, you are able to do it all for the most part.

What recommendations would you give to someone considering this product?

Its an easy to use tracking enabled tool for marketing.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Brian L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Lots of learning

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

We used a product before called Honey CRM, but there was no frills or whistles with that software. It allowed us to send 65,000 emails at a time, and had our email blocked from microsoft. When we switched to HubSpot we learned that we had to be selective on who we marketed to and learned to scrub our list.

What is your favorite aspect of this product?

That fact it keeps us honest about emailing prospective clients

What do you dislike most about this product?

Nothing really unless SalesForce drops prices drastically.

What recommendations would you give to someone considering this product?

I would say buy it but make sure they give you a good discount.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jackson B.

  • Role: Sales Marketing
  • Industry: Machinery
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2021

One of the best tool for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub is one of the most used and preferred email marketing software that enables you to engage with business partners and customers across the world. I like how it is extremely easy and simple to learn and use the application. It has a very intuitive and friendly interface that makes it easy to learn and understand.

What is your favorite aspect of this product?

Since we started using HubSpot Marketing Hub, we have experienced a great change in our sales since it allows us to market our products globally. I like the ability to create eye-catching campaigns and instantly send them to our customers and business partners around the world. HubSpot Marketing Hub is cost effective thus making it affordable.

What do you dislike most about this product?

HubSpot Marketing Hub is a powerful and easy-to-use application for email marketing. I dislike nothing about it.

What recommendations would you give to someone considering this product?

To all companies looking for a great platform for email marketing, i urge them to consider HubSpot Marketing Hub since it is easy to use, implement and customize.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

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