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What is HubSpot Marketing Hub?

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Email Marketing category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
6% Neutral
93% Positive

Pros

  • Performance Enhancing
  • Respectful
  • Helps Innovate
  • Reliable

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

87

Segmentation

87

Auto-Responders

86

Basic Reporting and Analytics

86

Email Templates

83

Sales Intelligence & Conversion Rates

83

Content Authoring

83

Contact Database

83

SPAM Compliance

82

A/B Testing

82

Vendor Capability Ratings

Average 83

Business Value Created

86

Breadth of Features

86

Quality of Features

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Availability and Quality of Training

83

Ease of Implementation

83

Ease of Customization

83

Ease of Data Integration

82

Ease of IT Administration

82

Vendor Support

81

HubSpot Marketing Hub Reviews

Carine O.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

Excellent in query management

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Before HubSpot, customer information was held on spreadsheets, which had difficulties with information not being updated and incorrect information being entered. Since its release, it has been possible to "centrally manage client information and query information." It has a wide range of features used in the marketing and sales scenes, such as forms, pages, email transmission, and the ability to store customer information. Furthermore, the user interface is created in such a manner that even those who have never used MA or SFA before can use it, and there is a lot of help.

What is your favorite aspect of this product?

I think there are other comparable tools, but I think it is fine to designate it as one of the possibilities. I think even beginners can use it because it is simple to understand and provides information. Form creation, form response list and follow-up email sending sequence It is also easy to build, and completion tracking is possible by simply generating a ticket for each of the queries; it is also simple to administer. An "inquiry unification" can be done, separate the contact person in charge and quickly assign the person in charge, so this tool can manage at least 10 persons.

What do you dislike most about this product?

There are some internal issues to work out, such as how to use tickets as a business tool, but it is making a difference. In certain cases, articulating the purpose may be challenging. Nothing else exists.

What recommendations would you give to someone considering this product?

We may interchange customer information with marketing, sales, and support without separating it by centralized control. Furthermore, several functions enable inbound marketing, and even inexperienced users may use lead-generating tactics. It has become one of our company's most important tools because it also serves as a knowledge store. I rely heavily on MA, SFA, support, and CRM, and I can't do business without HubSpot. If the number of email queries is clearly large in relation to the number of employees, you can state that this instrument is powerful assistance.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Mohammad Bilawal B.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2021

One of the best marketing platform available

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Hubspot is very easy for non-technical people, the UX/UI of the platform is the best I have ever seen. It does everything it states and enhances chances of your marketing efforts to increase

What is your favorite aspect of this product?

The best feature of the product is the workflows management and A/B testing of campaigns and landing pages. Other competitors do provide it but ease of using these features makes HubSpot to stand out from everyone

What do you dislike most about this product?

I would say the support is not the best, I have faced issues with support. Initially, they are really good and then over time they lose interest in their old clients.

What recommendations would you give to someone considering this product?

I would just recommend that if you want a marketing platform for all your activities in one place, HubSpot Marketing hub is the best option for running ads, sending marketing emails, creating landing pages, A/B testing your emails and landing pages, managing analytics and workflows. This is the best one.

Pros

  • Performance Enhancing
  • Client Friendly Policies
  • Altruistic
  • Transparent

Moses M.

  • Role: Sales Marketing
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2021

An incredible software for email marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

HubSpot Marketing Hub makes it simple for us to market our services online thus saving us much time and money. With the help of HubSpot Marketing Hub, it is very easy and fast to engage with customers and business partners around the world.

What is your favorite aspect of this product?

What i like most about HubSpot Marketing Hub is the ability to send outbound emails within seconds, building and personalizing emails and manage email lists with ease. It has a simple and user-friendly interface which makes it simple and easy to learn and use.

What do you dislike most about this product?

HubSpot Marketing Hub is the best marketing hub. I can't remember anything that disappointed me while using it.

What recommendations would you give to someone considering this product?

I recommend HubSpot Marketing Hub to all companies and individuals for email marketing purposes.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Most Popular HubSpot Marketing Hub Comparisons

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